Communications Lead

As a Communications Lead, you'll help lead a dynamic team dedicated to crafting and executing communication plans that resonate with our diverse audiences, both internal and external, and support our overarching company objectives. Your role will be pivotal in shaping the narrative and delivering content that informs and engages, while also providing strategic counsel to internal teams to ensure our message is consistent and reflective of our core values. You'll have the opportunity to make a tangible impact on our brand's presence, both within the company and in the broader community, by steering our communications with insight and creativity.
Responsibilities

• Craft comprehensive communication strategies and analyze their effectiveness to ensure alignment with business objectives. Provide strategic advice on best practices for both internal and external communications, coordinating closely with leadership.
• Develop compelling content across multiple platforms, including social media, websites, and press releases, and oversee the production of multimedia materials like videos, podcasts, and infographics. Guide content creators to ensure high-quality, impactful outputs. Create editorial calendars and strategies that align with company goals.
• Establish and maintain relationships with key media outlets, and pitch compelling stories to secure coverage in relevant publications. Monitor media channels for brand mentions and industry trends, and respond promptly to media inquiries while coordinating interviews.
• Refine and uphold the brand voice and messaging guidelines to ensure consistency across all communications. Work in tandem with teams throughout the company to weave brand messaging into campaigns and train internal teams to adhere to these standards. Review and approve public-facing communications and guide the incorporation of brand messaging through all communications.
• Engage actively with key stakeholders to gather valuable insights and feedback, facilitating meetings and workshops to ensure alignment on communication objectives. Provide expert advice on communication strategies and tactics, and measure engagement levels to fine-tune strategies for optimal impact.

Qualifications

• Bachelor's degree in Communications, Public Relations, Journalism, or related field
• 7+ years in strategic communications planning
• 7+ years with content creation for multiple platforms
• 7+ years in media relations and brand messaging
• Proficiency in digital analytics tools (e.g., Google Analytics, Adobe Analytics)
• Expertise in social media management platforms (e.g., Hootsuite, Buffer)
• Knowledge of SEO best practices and tools (e.g., SEMrush, Moz)
• Familiarity with graphic design software (e.g., Adobe Creative Suite, Canva)
• Proficiency in data visualization and presentation software (e.g., Tableau, PowerPoint)
• Proven track record of developing and implementing successful communication strategies
• History of securing media coverage in top-tier publications
• Demonstrated ability to increase brand visibility and reputation through strategic communication efforts
• Portfolio of high-quality, impactful content created for various platforms
• Evidence of successful crisis communication management

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JM FAMILY IS PROUD TO BE AN EQUAL OPPORTUNITY EMPLOYER
JM Family Enterprises, Inc. is an Equal Employment Opportunity employer. We are committed to recruiting, hiring, retaining, and promoting qualified associates without regard to age, race, religion, color, gender, sex (including pregnancy, childbirth and related medical conditions), sexual orientation, gender identity, gender expression, mental or physical disability, national origin, marital status, citizenship, military status, genetic information, veteran status, or any other characteristic protected by federal, state, provincial, or local law.
DISABILITY ACCOMMODATIONS
If you have a disability and require a reasonable accommodation to complete the job application process, please contact JM Family's Talent Acquisition department at talentacquisition@jmfamily.com for assistance. If you have an accommodation request for one of our recruiting events, please notify us at least 72 hours prior so that we may provide assistance.