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Form of work Position Information
Position Title Collegewide Creative and Marketing Director Position Number 26508 Position Type Regular Full-Time Hiring Location Office of the President-Dover, DE Contact Phone Number 302-857-1604 Contact Email Address oophr@dtcc.edu Work Location Office of the President-Dover, DE Position Specific Details Salary $78,423 Classification Information
Classification Title Collegewide Creative and Marketing Director Job Code 1057 (FT) FLSA Exempt Position Pay Grade B/C 21 Position Type Full-Time Summary Statement An incumbent develops and maintains a consistent creative vision for the College's brand and projects. Duties include guiding all creative strategies for the College, establishing budgets and timeframes, and managing client relationships. The incumbent is responsible for creating a cohesive image that embodies the College's brand identity, which can range from logos to website layouts and traditional marketing materials.
Nature and Scope A class incumbent reports to the vice president for external relations. An incumbent is responsible for meeting with clients, brainstorming with a creative team, deciding on the layout for publications or product designs, communicating with clients during the creative process, making innovative presentations, ensuring that collegewide projects are completed within time, scope, and budget, and collaborating with team members to ensure high-quality projects. The incumbent leads all collegewide marketing efforts, including projects for the president of the College.
Principal Accountabilities An incumbent may perform any combination of the below listed accountabilities:
1. Conceives and implements concepts, guidelines, and strategies in various Collegewide Creative projects and oversees them to completion.
1. Conceives and implements concepts, guidelines, and strategies in various Collegewide Creative projects and oversees them to completion.
2. Produces new ideas for College branding, promotional campaigns, and Marketing communications through collaboration with internal and external stakeholder.
3. Creates professional visual presentations for the president and vice presidents for audiences such as members of the state legislature, donors, employers, employees, students, and members of the community.
4. Creates and implements tailored marketing plans for major and minor College initiatives.
5. Makes decisions on the layout of publications or product designs, creates graphic designs for various collegewide projects, and chooses visuals such as photographs and artwork.
6. Monitors the effectiveness of and results from creative marketing initiatives, strategies and projects and proposes relevant changes for the future.
7. Ensures that projects are completed within time, scope, and budget and in accordance with the College's branding standards.
8. Evaluates trends, assesses new data, and keeps up to date with the latest creative marketing techniques and technologies.
9. Serves as the liaison with advertising agencies to collaborate, create, approve, and monitor data regarding collegewide ad campaigns.
9. Serves as the liaison with advertising agencies to collaborate, create, approve, and monitor data regarding collegewide ad campaigns.
10. Directs and motivates members of the collegewide strategic communication and Marketing team to help them use their talents effectively.
11. Approves and edits presentations and content while providing feedback to the strategic communication and Marketing team.
12. Performs other duties as assigned.
Knowledge Skills and Abilities Knowledge of College mission, goals, and direction.
Knowledge of College operations, policies, practices, and procedures.
Knowledge of marketing, public relations, advertising, publications, and Web principles and practices.
Knowledge of fiscal management principles and practices.
Knowledge of the communications and print industry.
Knowledge of the communications and print industry.
Knowledge of strategic planning and assessment.
Knowledge of state bid laws, procedures, and regulations.
Knowledge of graphic design and layout concepts.
Knowledge of the latest design software programs.
Skill in designing presentations
Skill in writing
Skill in leadership, planning, and organizing.
Skill in graphics and multi-media production
Skill in graphics and multi-media production
Excellent organizational, interpersonal, and communication skills.
Ability to organize, analyze, and systematically utilize complex information and data
Ability to establish and maintain effective working relationships with the community, media, and other College staff.
Ability to be creative.
Ability to effectively communicate and relate to a diverse population in a multicultural environment.
Minimum Qualifications Bachelor's degree in a relevant field.
Six (6) years of experience to include management and supervision and graphic design; or other equivalent combination of education and experience.
Est. 9.13.2023
Est. 9.13.2023
