Coca Cola Sr. Field Marketing Manager - Los Angeles

The Agency:
Green House is an integrated creative engagement agency that cultivates and grows
quantifiable, results-driven creativity. Unified by purpose, values, and our proprietary Cultiv8
process, we grow it forward! We believe that brands are built through the application of art
and science, our creative ‘green’, and our strategic ‘house’. A carefully constructed blend of
individual creative thinking and strategic, commercially based rigor. Found in every
Cultivator at Green House is this duality of both art and science. We know that bringing the
right measure of both to our work is the key to a thriving culture, and ultimately, powerful
creative brand engagements.
Job Summary:
As the Senior Field Marketing Manager, you will be a crucial component in growing the brand in your assigned territory. You will lead a Field Marketing Team, including Team Leads, to execute samplings, events, demos, and retail merchandising identified by yourself and the Account Director. While this position is based out of your assigned territory, you are
expected to travel outside of it occasionally, depending on business needs.
Primary Responsibilities/Activities:

• Developing strategic plans to reach consumers in need of energy and authentically connecting them to the brand
• Supporting our beverage distribution partners and sales teams by creating brand awareness in the market, driving consumers to purchase, and executing local market plans
• Guiding the strategy, planning, scheduling, and execution of events, occasionsampling, demos, seeding, and sales support activities
• Recruiting, training, and leading a Field Marketing team within your assigned market
• Administering day-to-day operations, including team scheduling, inventorymanagement, customer surveys, goal tracking, and expense management
• Having awareness of the community and being connected with those that reach our brand pillars, ultimately opening doors for events and other sampling activities
• Identify opportunities & propose strategic initiatives & event participation to theAccount Director based on an understanding of local market trends
• Acting as the spokesperson for our brands with high energy and strong people skills
• Be a product expert, interacting with & educating consumers at scheduled sampling opportunities & events
• Ensuring execution of all branding, display, product integration, and activation elements at events
• Partnering with brand Social Media Manager(s) and Community Engagement Rep(s) to plan, execute, and deliver high-quality and engaging social media content (photos, videos, written copy suggestions) for social platforms (Instagram, Facebook, Twitter) from local field and event activations to drive engagement and growth of brand channels at a local and global level
• Act as a cross-functional liaison of in-market activations with the Social Media Team to provide real-time engagement and brand storytelling opportunities through strong and reliable communication.
• Occasionally participating in Distributor Sales Meetings and market blitz/crew drive activities in your territory, possibly others
• Monitor, measure, and report on your team’s effectiveness, including monthly recaps
• Overseeing accurate reporting in our CRM tool (Repsly)
• Managing and operating company vehicles, including maintenance scheduling and reporting damages or incidents immediately
• Manage inventory of marketing materials, including shipping and storage
• Maintain product training goals and certifications
• Manage and track budget, corporate credit card, and expenses
• Performs other duties as assigned.

Minimum Requirements:

• 3+ years’ experience in Field Marketing
• Proven experience in managing teams
• Must be available to work varied days and hours (potentially nights and weekends)
• Must be able to operate a motor vehicle and be insurable under our company’s policy
• A strong understanding of our brand(s) visual and content aesthetics, audience,voice, and tone
• Proficiency in Microsoft Word, Excel, and Outlook
• The ability to thrive in a dynamic, fast-paced environment under tight deadlines
• Excellent problem-solving skills
• Great initiative, organization, and adaptability skills
• Strong organizational skills
• Strong written and verbal communication skills
• Demonstrated success in executing logistical details, including best practices,customer and employee needs, and short and long-term strategic plans
• Valid Driver's License, current vehicle liability insurance, and clean driving record
• Ability to carry 50lbs+ and meet the physical demands of the job

Financials:

• Base Salary: $90,000 - 100,000
• Bonus potential: 10%
• Transportation: $250/Monthly
• Communication: $150/Monthly
• Wellness: $50 monthly reimbursement
• Medical/Vision/Dental available

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