Chief Marketing Officer

****Company Overview: We are a pioneering global platform for local food systems, operating out of Denver, Colorado. With a strong ambition to expand throughout the United States, Pinemelon is revolutionizing the online grocery industry by bridging the gap between consumers and local food producers. Pinemelon is an innovative start-up that embodies the spirit of embracing change, agility, and a profound sense of ownership.

Who we are

We are a team of inspired idealists on a mission, united by curiosity, passion, and dedication to our craft, striving to become better and better. We are self-starting trailblazers who embrace challenges.

Status quo

** We are where we live.** While globalization has its pros and cons, recent global events have shown us how fragile our global supply chains are. Food is no exception. Each of us wants to live in a strong, resilient, and thriving equitable community. There is a Movement of like- minded souls to change the status quo and we are committed to actively propelling it.

Our mission

To build the next generation global **platform harnessing the strength **of local foods and natural resources to empower communities and support local economies.

Guiding principles of our community platform

• We respect the makers: the farmers, the ranchers and artisan producers
• We guarantee a fair marketplace
• Regenerative agriculture products get a priority in our Community
• We respect the voices of the Community, demanding and responsible consumers

Our vision is a solarpunk-inspired world where harmony prevails among the Earth, humanity, and technology. We respect the land, celebrate local makers, and nurture connections within our communities. We have hope for Earth.

We stand as stewards of responsible agriculture , as any local regenerative activity has a global impact on our Earth.

Location and Shift availability:

Monday-Friday flexible scheduling, reporting to a physical location in Denver, Colorado- this is not a remote opportunity.

Position is exempt.

**Job Summary:
** As the Chief Marketing Officer of Pinemelon, you will be at the forefront of shaping our brand, driving our mission, and realizing our vision. You will lead a dynamic team of marketing professionals to craft compelling narratives, innovative campaigns, and strategic initiatives that resonate with our audience and drive growth. Your leadership will play a pivotal role in shaping the perception of Pinemelon in the marketplace. You will be a trail blazer, and are someone who does what it takes to exceed expectations for multiple, time-sensitive, high-pressure projects to ensure our growth and success as idealists.

Supervisory Responsibilities:

• Oversees the daily workflow of the team; schedules and organizes staff to ensure effective productivity of all shifts.
• Leads hiring, coaching, and training of teammates to ensure marketing metrics are met or exceeded
• Handles discipline and termination of teammates in accordance with company policy.
• Conducts performance evaluations that are timely and constructive, providing recommendations for promotion and salary adjustment as appropriate.
• Responsible for continued process improvement and development of SOP's.

Duties/Responsibilities:

• Strategic Leadership: Develop and execute a comprehensive marketing strategy aligned with Pinemelon's mission and vision. Drive brand positioning, customer acquisition, and market penetration through creative and data-driven initiatives.
• Team Empowerment: Lead, mentor, and inspire a high-performing marketing team. Foster a culture of collaboration, innovation, and continuous improvement, while embodying Pinemelon's values of embracing change and agility.
• Digital Growth Hacking: Leverage your experience in start-up environments to employ innovative digital growth hacking techniques. Identify and exploit opportunities for rapid and scalable user acquisition and engagement.
• Brand Development: Develop and maintain a consistent and resonant brand identity that communicates Pinemelon's values and ethos. Establish Pinemelon as a thought leader and pioneer in the online grocery industry.
• Consumer Engagement: Craft consumer-centric campaigns and experiences that foster strong connections with our audience. Build and nurture an engaged community around our brand and mission.
• Partnerships and Alliances: Collaborate with cross-functional teams to identify and cultivate strategic partnerships that amplify Pinemelon's impact and reach.
• Data-Driven Insights: Utilize data analytics to measure the effectiveness of marketing initiatives, optimize strategies, and drive informed decision-making.

_ Required Skills/Abilities:_

• Proven Leadership: A track record of successful leadership roles within marketing, demonstrating the ability to inspire, mentor, and drive a team towards ambitious goals.
• Strategic Vision: Experience in developing and executing comprehensive marketing strategies that align with company objectives.
• Start-Up Experience: Demonstrated success in navigating the dynamic landscape of start-ups, with the ability to drive growth and impact in resource-efficient ways.
• Agile Mindset: Adept at navigating fast-paced, dynamic environments while fostering a culture of innovation and adaptability.
• Passion for Sustainability: A genuine interest in sustainable practices, local food systems, and a deep commitment to the vision of harmonious coexistence between nature, people, and technology.
• Exceptional Communication: Outstanding verbal and written communication skills, with the ability to craft compelling narratives that resonate with diverse audiences.
• Data-Driven Decision Making: Proficiency in leveraging data analytics to drive marketing strategies and measure performance.
• Collaborative Approach : A collaborative, cross-functional mindset, with the ability to work effectively with diverse teams and stakeholders.

If you are a visionary marketing leader who thrives on embracing change, driving innovation, and championing local communities, and you possess a track record of successful start-up experience and digital growth hacking, we invite you to join us at Pinemelon. Together, we will revolutionize the online grocery industry while making a positive impact on the environment and society.

**Education and Experience:
**

• ****5+ years of experience in a senior management role in B2C digital product marketing or produce industry or FMCG/Food service sectors or online-based service companies
• 5+ years of experience with Google Marketing Stack (Google Ads, Google Search Console, Google Tag Manager, Google Analytics Google Looker studio and Google Big Query)
• Demonstrated success in developing and executing growth hacking initiatives in a pirate’s funnel
• Proficiency in digital marketing, social media platforms, CJM and analytics tools.
• Familiarity with CRM systems and marketing automation tools
• UX / UI optimization
• Preferred bachelor's or higher degree in marketing, business administration, communications, or related fields

Physical Requirements:

•Prolonged periods sitting at a desk and working on a computer.
•Must be able to lift up to 50 pounds at times.
•Must be able to travel up to 30% of the time

If you are a passionate, dedicated, and results-oriented marketing leader looking to make a significant impact in a dynamic and growing company, we invite you to apply for the position of Chief Marketing Officer at Pinemelon.com. Join us in shaping the future of local communities and contributing to our mission of a solar-punk inspired world.