Casino Marketing Manager

This position, at a minimum, must demonstrate excellent guest service and leadership skills, while
responsible for the development and execution of the property’s marketing strategies which focuses on
customer acquisition, retention, and overall player engagement.

ESSENTIAL JOB FUNCTIONS:

• Develop and implement comprehensive marketing strategies to achieve casino revenue targets.
• Analyze market trends and competitor activities to identify opportunities for growth.
• Maintain and enhance the casino's brand image and positioning.
• Oversee the development of promotional materials, ensuring they align with the brand guidelines.
• Plan and execute marketing campaigns across various channels, including online and offline platforms.
• Collaborate with advertising agencies and internal teams to create impactful promotions.
• Develop and implement programs to attract new players to the casino.
• Create loyalty programs and incentives to enhance player retention and engagement.
• Manage online marketing channels, including social media, email, and online advertising.
• Utilize data analytics to optimize digital marketing efforts and track campaign performance. Coordinate and execute special events and promotions to drive foot traffic to the casino.
• Collaborate with other departments to ensure seamless event execution including but not limited to VIP events, tournaments, and ticket management.
• Develop and manage the marketing budget, ensuring efficient allocation of resources.
• Monitor expenses and provide regular reports on budget performance.
• Work closely with other departments, such as operations and finance, to ensure alignment of
  marketing initiatives with overall business goals.
• Collaborate with external partners, vendors, and sponsors to maximize promotional opportunities.

SUPERVISORY RESPONSIBILITIES:

• Handle personnel matters, such as scheduling, performance evaluations, and addressing employee concerns.
• Provide guidance, training, and support to ensure employees deliver high-quality customer service.
• Ensure smooth day-to-day operations of the casino, including monitoring gaming activities, Resolving issues, and maintaining a secure and compliant gaming environment.
• Foster a customer-centric culture by ensuring exceptional service standards are maintained.
• Stay abreast of gaming regulations and compliance requirements to ensure the casino operates within legal guidelines.
• Implement and enforce internal policies and procedures to maintain compliance.

QUALIFICATIONS:

• Must possess excellent interpersonal, verbal and written communication skills, positive presentation skills, and have the ability to present information and data to diverse property and corporate groups.
• Knowledge of continuous performance improvement.
• Strong leadership and project management skills.
• Ability to work positively and professionally within constantly changing internal and external environments.
• Use computers systems and projection technology to create, communicate and present information; review data, research alternatives, document information, and prepare action plans and implementation results.
• Flexibility to work irregular hours, including weekends and holidays.
• A passion for delivering exceptional guest experiences.
• Must have good verbal and written communication skills, in English, on the telephone and in person. Outstanding organizational skills; must be able to multi-task.

EDUCATION AND EXPERIENCE:

• Bachelor's degree in Hospitality Management, Business Administration, Marketing, or a related
  field (preferred).
• 3+ years of experience in a supervisory and or managerial role in a casino or hospitality setting.
• Proficiency in guest service software and casino management software, SYNKROS preferred.
• Proficiency in Google Docs, Forms, Sheets, Gmail, and Slides or similar software.
• Ability to initiate, follow-up on, and complete special projects as assigned.
• Bilingual; Spanish preferred.

CERTIFICATES, LICENSES, REGISTRATIONS:

• Ability to obtain and or maintain necessary licenses and or certifications as required by local gaming regulations.

KNOWLEDGE/SKILLS/ABILITIES:

• Ability to use all required office equipment in an effective and efficient manner.
• Ability to review and route all necessary documentation, type and review correspondence.
• Ability to communicate effectively with outside contacts, guests, and all levels of corporate and property team members.
• Ability to effectively and efficiently move around all work areas, front-of-house and back-of-house.