Business Strategy Manager, Loyalty Program

Job Description

Remote OR Hybrid : Reporting where work can/needs to be performed / collaboration should happen. If the person lives w/n 50 miles of such a location, they are expected to come in three times a week. If they do not live within 50 miles of any of those locations, they don’t need to report in.

• This role is based remotely but if you live within a 50-mile radius of [Atlanta, Austin, Detroit, Warren, or Milford], you are expected to report to that location three times a week, at minimum.

About the Role :

The position will report to the Director of Loyalty Strategy & Growth and will be responsible for developing and leading a coordinated Loyalty program strategy globally, with focus on building a scalable and integrated Loyalty discipline for GM that will serve as a center piece for GM’s customer experience. The position will manage a team whose focus will be creating strategies that drive member base growth & engagement with GM’s Rewards program and the GM Card. The individual will work closely with various members of the Loyalty Leadership team as well as collaborating across GM to grow & deliver success for the program.
The ideal candidate for the role embodies GM’s Behaviors and is motivated by the drive to ensure GM establishes a winning strategy to deliver a best-in-industry Loyalty program that delivers value for customers, GM and dealer network. Ability to lead change, collaborate and influence across all functions, effectively prioritize and thrive in an ambiguous / fast-paced environment is a must. The candidate will have to consistently deliver the value story of the Loyalty program to various internal stakeholders to solicit buy in and support for the program.

Specific job responsibilities include:

• Lead long-term Loyalty strategy & plan to achieve a best-in-class Loyalty and Credit Card Program that delivers exceptional value for customers and business results for GM.
• Lead & manage a team of business strategists responsible for development & evolution of Loyalty program strategy that drives member growth, engagement, and retention Partner with finance and Loyalty leaders to ensure program economic structure is optimized to deliver maximum customer and enterprise value Gain a deep understanding of GM’s end-to-end customer journey, collaborating across the organization to improve full customer lifecycle offerings through the lens of Loyalty.
• Evaluate and optimize the Loyalty journey across all customer touchpoints
• Build deep partnerships with GM ecosystem teams including Loyalty Team (Dealer Channel, Co-Brand, Marketing), Vehicle Brands, Customer Experience, Retail Planning, Marketing, Global, Services & Experiences, etc. to develop compelling messaging, experiences & differentiated benefits for members.
• Lead multiple strategic projects across cross-functional teams and/or external resources from need identification to execution, including coordination of subject matter experts in a highly matrixed environment.
• Partner with internal / external strategic teams (e.g., customer research, advanced data & analytics, corporate strategy, suppliers) to immerse in the industry and identify emerging trends or potential disruptors to our business model.
• Navigate unstructured challenges and create a structured approach to exploit commercial opportunities, mitigate risks and prepare strategic ideas for implementation. Collaborate with the Loyalty Product & Tech Teams on the evolution of the Loyalty program, including roadmaps & technical capabilities to support a world-class program.
• Lead the loyalty team through organizational transformation and be a champion for change.
• Collaborate with the Loyalty Product Team to develop a cohesive roadmap for the program.
• Partner with various product teams (Loyalty, Payments, Dealer, Mobile App, eCommerce, etc.) to prioritize and develop capabilities to support GM Rewards & Card.
• Support Loyalty teams in development & tracking of annual and long-term plans, including measurement / accountability plans & OKRs.

Additional Job Description

Qualifications / Requirements:

• Bachelor’s degree
• 10+ years of strategy experience; auto / Loyalty portfolio experience beneficial
• High EQ with excellent relationship management & influence skills, with attention to detail
• A proven & successful track record in navigating cross functional teams to achieve desired results in a highly matrixed organization
• A demonstrated proficiency in leading development & execution of strategic plans, including roadmap prioritization & management, creation & tracking of measurements plans, executive / senior leadership report outs, etc.
• Expertise in managing and leading complex projects and assignments with a high degree of autonomy, confidentiality, and accountability for results
• Ability to work independently with minimal supervision
• Operate with high level of time management and prioritization skills
• Ability to organize and plan effectively, in ambiguous and continually changing environment
• Highly developed oral and written communications skills, with focus on succinct, simple messaging
• High level of interpersonal skills to work effectively with, motivate and elicit work from others
• Must be energetic, hardworking, enthusiastic; willing to offer opinions and judgments and constructively challenge leadership
• Must be comfortable working with and at times, managing Senior Leaders and Executives within the organization
• Demonstrated ability to work in an action oriented, decision-making environment and be decisive
Must plan and be able to anticipate risks associated with projects/tasks and have a plan to handle if encountered in highly visible live environments

COMPENSATION : The median level of salary compensation for this role is $116,100.00 to $181,600.00 Annually

BONUS POTENTIAL : An incentive pay program offers payouts based on company performance, job level, and individual performance.

BENEFITS : GM offers a variety of health and wellbeing benefit programs. Benefit options include medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee assistance program, GM vehicle discounts and more.

#LI-Remote #GM-Remote #LI-JN1

GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP (e.g., H-1B, TN, STEM OPT, etc.) NOW OR IN THE FUTURE.

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Benefits Overview

Diversity Information

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