Brand Marketing Manager

ServiceMaster Brands is looking for talented people to join our team! Come join SMB where we promote from within.

Brand Marketing Manager

We are currently looking for a dynamic and creative Brand Marketing Manager of our ServiceMaster Clean Brand to lead campaign planning and management, social strategy, and key brand capabilities and engagements. In collaboration with the Center of Excellence (CoE), you'll have the opportunity to manage any external agency projects and serve as a marketing subject matter expert for cross-functional projects. In addition, you'll own the Scorpion relationship from the brand side and manage larger local initiatives and projects.

The Brand Marketing Manager will also assist the Marketing Director in building out annual marketing and activation plans, owning pieces of the process including drafting the annual NAF Budget. You will lead translating the national strategy into local activation, building the plan, and leading the Associate Brand Manager in the execution of local toolkits, communication, and education.

What you'll do:

• Work with the SEO and Content Specialist to develop quarterly social strategies.
• Collaborate with CoE and the in-house design team to develop monthly content calendars, create post copy/graphics, and get content loaded into the social media management platforms.
• Serves as project manager and leader of change management for any brand initiatives that require franchisee engagement/participation or Scorpion.
• Identify market research opportunities and assist sourcing and CoE in identifying a preferred vendor.
• Manage the vendor and project and identify areas of opportunity and leading projects which may come from those.
• Manage any creative campaign concepts and strategies.
• Lead the Associate Brand Manager in the execution of creative assets, versioning, and tool-kitting.
• Assist the Marketing Director in translating the long-term brand strategy into an annual marketing activation plan, and then translating that national marketing activation plan into a local strategy, with the assistance of the Associate Brand Manager.
• Create the annual NAF budget and monitor it monthly for overspend, underspend, and possible shifts.
• Build the local enablement strategy and manage the Associate Brand Manager in the execution of that strategy.
• Develop, test, and deliver processes and programs to improve brand and franchisee performance
• Identify opportunities to build world-class support for franchisees to improve franchisee sales, profitability and growth.

What you bring:

• Bachelor’s degree in Marketing or related field required
• At least 3 years of marketing experience, 4+ years preferred
• Knowledge and strong understanding of marketing & branding principles, methods, and practices
• Experience in building integrated marketing campaigns and managing campaign planning
• Project management and change management experience
• Experience working with franchisees
• Knowledge of the DR industry preferred
• Marketing Activation planning experience strongly preferred
• Executive presence and strong communication skills
• Working knowledge of digital marketing best practices
• Skilled in Microsoft Office (Word, Excel, PowerPoint, Outlook)
• Excellent relationship-building skills, relational coordination, and ability to collaborate

Work Location:

This role is 100% remote with up to 15% travel required.

About ServiceMaster Clean

ServiceMaster Clean is a provider of cleaning and restoration services in both the residential and commercial markets, operating through an extensive service network with more than 65 years of experience. The locally owned companies are backed by a national franchise network with more than 500 locations throughout the United States and serve more than 75,000 homes and businesses every day with a total commitment to customer satisfaction. Their vast network of experts provides a range of commercial cleaning services, including carpet cleaning, hard surface floor care, janitorial services, upholstery cleaning and tile and grout cleaning. ServiceMaster Clean is among the ServiceMaster family of brands. To learn more about ServiceMaster Clean, visit https://www.servicemasterclean.com/

About ServiceMaster Brands

ServiceMaster® Brands® is a leading franchise provider of needs-based residential and commercial services in the restoration, cleaning, moving, and bioremediation industries. Founded in 1929, the company is home to over 3,200 franchisees across 4,600+ locations serving over 1,000,000 homes and businesses each year. ServiceMaster was founded with a deep commitment to integrity and customer service and does business under seven brands today across 50 states and nine countries that generate more than $3.5B in system-wide sales: ServiceMaster Restore®, ServiceMaster Clean®, Merry Maids®, TWO MEN AND A TRUCK®, Aftermath Services®, Indoor Science.

While each brand maintains a distinct identity, we share a commitment to our mission to Making Everyday Heroes More Heroic™. From our franchisee experience to career development to our community outreach efforts, our values – We Serve, We Care, We Deliver, We Do - guide us.

Working as part of our team means bringing your best ideas to work every day and seeing the impact of your contributions. Stars in our company at all levels are builders—they love to create, lead and see their plan come to life. Our best people understand that while great ideas are important, they require incredible focus and teamwork to execute. Life inside our company is the opportunity to do the best work of your career.

ServiceMaster Brands is headquartered in Atlanta, Georgia.

Roark Capital Group acquired ServiceMaster Brands in October 2020. Roark focuses on investing in the consumer and business services sectors, with a specialization in multi-location and franchised businesses. Since inception, affiliates of Roark have invested in 100 multi-location, franchised brands, which collectively generate $62 billion in annual system revenues from 66,000 locations in 50 states and 89 countries. Please visit www.roarkcapital.com to learn more.

It is the policy of ServiceMaster Brands, in accordance with all applicable laws, to recruit, hire, train, and promote persons in all job titles without regard to race, color, national origin, genetic information, religious beliefs, sex, gender identity, sexual orientation, age, marital status, pregnancy, disability, protected veteran status, or any other protected classifications, activities, or conditions as required by federal, state and local laws.