Brand Manager, Marketing Strategy

Purpose

The position is a strategic, data-driven marketer to help lead both corporate brand strategies and product strategy development for multiple product lines. The Brand Manager, Marketing Strategy will be the brand expert and champion, playing a key role in developing strategies, plans, message development and leading market research projects. This role will also be responsible for collaborating cross-functionally to oversee the tactical development from the associate Brand Managers execution of various marketing tactics, including but not limited to: sales presentations, sales collateral, tradeshow tactics, contract launches, PR tactics, digital tactics and other commercial initiatives. The Brand Manager will also serve as the responsible contact with any strategic agency or consultant support.

Essential Duties & Responsibilities

• To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.
• Develop brand strategies and value propositions that create customer engagement, loyalty and brand equity.
• Build a foundational/subject matter expert level of knowledge
  • Competitive space, product knowledge, how they are positioned, what are their key messages, where do we think they are going, do they have new products in development
  • Pressure injury prevention space, where do we see it going, opportunities, challenges, risk
• Develop brand strategy across our product line
  • Target Audience
  • Product positioning
  • Product messaging
  • Tools and tactics
• Oversee the development of creative assets to support strategic marketing initiatives
• Take the lead on messaging and strategy for marketing support tactics related to sales aids, tradeshow exhibits, sales presentations, competitive responses, and other sales support needs
• Lead competitive intelligence initiatives
• Corporate branding projects in conjunction with creative services
• Lunch and Learn internal presentations
• Field rides and engagements with sales teams
• Other duties as assigned

Qualifications

Education and/or Experience

• Bachelors degree in Marketing, Sales, Advertising, Business or related field (MBA preferred)
• 1-3 years of marketing or sales experience (consumer goods, medical or pharma preferred)
• 1-3 years of product or brand management experience (consumer goods, medical or pharma preferred)

Other Skills

• Ability to handle multiple tasks and projects bringing them through to completion
• Must possess strong interpersonal skills including written and oral communication
• Must be able to communicate / present to large groups of people
• Must be able to work cross-functionally (experience working with clinical, regulatory and sales preferred)
• Travel approximately 20% to trade shows and field rides
• Ability to read and interpret documents such as safety rules, product instructions and employee handbook.
• Ability to write routine reports and correspondence.
• Ability to speak effectively before groups of customers or employees of organization.
• Understanding of visual elements, keen eye for detail, time management and multitasking, as well as being creative and problem solving.
• To perform this job successfully, an individual should have knowledge of design software, graphic editing tools, and Microsoft Office. Should have a basic understanding of best practices for visual communication and some technical proficiency with graphic design software, layout, and color management.

Competencies

• Communication: Effectively communicate to internal and external business partners by sharing expertise to encourage accomplishment of shared business goals.
• Teamwork and Collaboration: Actively support and collaborate with peers and team members to contribute to overall company success.
• Knowledge: Display knowledge of department, applicable products, services and business objectives. Demonstrate a continuous learning mindset through continued professional and personal development.
• Accountability: Follow through with tasks and responsibilities in an appropriate and timely manner.
• Work Quality: Produces results, meets goals, and provides services that meets or exceeds EHOBs standards.
• Adaptability: Readily and effectively adapts way of working, thinking and acting in response to changing workplace conditions, targets or goals.
• Strategic Thinking: Demonstrate ability to understand a situation or obstacle from all perspectives.
• EHOB Ambassador: Reflect EHOBs mission, vision and values.

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is frequently required to stand, walk, sit, possess hand eye coordination, manipulate various items, speak, or hear. The employee is occasionally required to reach with hands and arms and stoop, kneel, crouch, or crawl. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception and ability to adjust focus.

Work Environment

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee may be exposed to moving mechanical parts; risk of electrical shock; risk of radiation and vibration. The noise level in the work environment is usually moderate.

EHOB does not discriminate in employment on the basis of race, color, religion, sex (including pregnancy and gender identity), national origin, sexual orientation, marital status, disability, genetic information, age, membership in an employee organization, retaliation, parental status or military service.