Brand Developer NYC

Duvel Moortgat is internationally recognized as a leader in the high-end beer segment and is the fourth largest craft brewery by volume in the United States. The Duvel Moortgat family includes Duvel USA, Boulevard Brewing Company, and Brewery Ommegang. Our beers and cocktails are built by our people, who are bound together by a devotion to our products and customers. We offer a competitive salary, employee bonus, medical/dental, 401k, educational assistance, parental leave, and other wonderful employee perks and benefits!
Summary
Duvel USA is seeking a passionate Brand Developer for New York. This position will cover On-Premise accounts in New York City. The Brand Developer will be responsible for selling and activating Duvel and Chouffe products to targeted accounts in New York by developing strong relationships with decision-makers and providing solutions to drive consumer trial and sales. The Brand Developer is also responsible for creating custom promotions and providing visibility in the accounts to drive brand awareness. The Brand Developer will also look to uncover new partnerships that will lead to the trial of the Duvel USA brands. The Brand Developer will report to the Vice President of Marketing.
To become the face of Duvel and Chouffe and take our brands to the most influential accounts in New York, you need to have a proven track record in:

• Building a passion and following of a premium beer brand to a core group of trendsetting retailers, consumers and other influencers within New York
• Driving success amongst influential On-Premise accounts by identifying and winning new distribution of Duvel in these accounts
• Balancing your promotional / ambassador activities with day-to-day support for accounts with high-quality service, in outlet activation and account retention
• Ability to work independently

Primary Responsibilities of the Duvel Brand Activation Manager:

• Build and sustain effective, professional relationships with a targeted list of On-Trade accounts in the targeted area of New York
• Form partnerships with key high-profile accounts to drive distribution, brand visibility, trial, and depletions
• Work in On-Premise accounts, ensuring maximum presence and visibility of Duvel and Chouffe brands in the marketplace
• Secure Duvel and Chouffe product distribution and POS in accounts to drive consumer trial
• Secure permanent menu placement of Duvel and Chouffe with proper price points
• Serve as the official spokesperson of Duvel USA in On-Premise accounts while communicating product knowledge to both trade and consumers
• Host Duvel Perfect Pour training to all bartenders/wait staff to properly train all staff on the Duvel Perfect Pour
• Conduct regular consumer samplings with consumers inside key Duvel and Chouffe On-Trade accounts
• Participate in overall strategy development, tactical planning, and execution of local and national marketing programs
• Identify, execute, and monitor the success of promotional opportunities that grow depletion volume based on individual account needs
• Formal bi-monthly reporting of key performance metrics to key Duvel stakeholders
• Continually maintain an updated target account list for new placements
• Continually provide Duvel USA Regional Manager and the Duvel USA Marketing Team with account feedback and critical insights and recommendations that will drive product placement and depletions
• Representing the Duvel USA brands inside and outside of working hours with the highest of standards and integrity
• Embrace the Duvel Moortgat values: Passion, Quality, Sustainability, & Integrity

If this sounds like you, then heres the checklist of must-haves:

• Four years experience in the beer, liquor or wine industry
• Marketing experience is a plus
• Currently reside in the New York Metro area
• Be able to build and leverage excellent relationships as a core strength
• Be able to work collaboratively with current Duvel USA sales force, local distributor teams and the Duvel USA brand team to deliver our desired results
• Have working experience in the beer, liquor or wine industry
• Passionate and highly motivated, an independent self-starter with the ability to succeed in a high paced, high-energy environment
• Organizational skills with the ability to work out of home office
• Ability to work outside regular hours, including nights and weekends
• Previous experience managing and tracking budgets