Brand Ambassador

DEMERARA DISTILLERS LIMITED

JOB DESCRIPTION

PURPOSE OF THE POST

Responsible for supporting and building the brand through education and opening of new on-premise accounts, getting new well placements and new menu placements for El Dorado and DR in their respective markets.

MAJOR DUTIES AND RESPONSIBILITIES

Brand Development & Sales Support (70%)

• Assisting distributor relationship building with on-premise to open accounts to secure increased visibility and menu features, ensuring brand equity is built in addition to case volume.
• Support sales team to gain listings and/or programs by providing rum and brand expertise for both the on premise and off premise.
• Collaborate with Spirits team to identify opportunities for our portfolio - brands to partner with, develop programs and activate brands.
• Partner with BDM to help drive top of mind awareness among distributor teams for El Dorado and Diamond Reserve assisting with GSMs, market activity planning and recapping.

Rum Education (10%)

• Provide formal and informal rum education and training for distributor sales team, trade and consumers.
• Be the brand’s “product expert”, promote and educate distributor sales team about our products using superior brand and category knowledge.
• Partner with brand team to ideate and develop marketing collateral, requested by brand team

Events (10%)

• Support BDM at consumer events when requested.
• Attend all key trade events and customer activations (within budget) to ensure alignment to strategy, garner learnings and recommend opportunities for national programming.
• Leverage brand and trade sponsored events by leading and owning on-premise placement strategy, program development and in market amplification

Market Intelligence & Reporting (10%)

• Provide weekly activity report to BDM.
• Provide monthly market intelligence report to BDM, highlighting best practices and ideas as leverage for our brands.
• Manage expenses to budget allocation for support and events.

WORKING CONDITIONS:

Must be prepared to work in the field 75% of the time.

INDEPENDENCE:

Mainly independent work, with weekly scheduled calls with Business Development Manager to review report of previous week and upcoming week’s schedule, accounts visited and strategize for follow ups or next steps.

WORK RELATIONS

Works closely with the Distribution partner of El Dorado and Diamond Reserve Rums, to assist in strategizing for brands market growth and support.

QUALIFICATIONS, SKILLS, AND ATTRIBUTES required to perform the duties of the post.

Preferred experience in the food and beverage industry, on-premise work for 2-4 years. Non-bilingual applicants need not apply.

SKILLS AND ABILITIES

· Able to communicate efficiently about brand education in front of small to large sized groups of people.

· Comfortable discussing pricing and promotional offers

· Flexible working hours: job requires evening and nighttime hours

Job Type: Part-time

Pay: From $18.00 per hour

Expected hours: No more than 24 per week

Benefits:

• Employee discount
• Flexible schedule
• Mileage reimbursement

Compensation package:

• Commission pay
• Hourly pay
• Performance bonus

Payment frequency:

• Paid monthly

Schedule:

• Day shift
• Evenings as needed
• Weekends as needed

Work Location: Remote