Address
Form of workFor over 30 years SoftwareOne has been the foundation for organizations around the world for their technology solutions. With changes in the market from on-premises to cloud we have always been one step ahead. Underpinning our transitions and evolutions are our seven core values which we expect from all our current employees and look for in our future colleagues. The global nature of our organization allows us to adapt and commit to these values unique to the culture and business needs of each location.
The role
Job Summary
As the Manager of AWS Marketing, the primary objective of this role is to provide strategic marketing guidance and support to our AWS partnership in North America. You will design and implement innovative marketing strategies that drive growth, awareness, and demand for our broad AWS portfolio to meet our revenue and pipeline targets. The ideal candidate will demonstrate an ability to understand SoftwareOne and AWS business objectives, and then design, implement, and measure marketing activities and associated programs that achieve those objectives. You will also collaborate with various internal and external stakeholders, including AWS, to unite currently siloed efforts and create a unified SoftwareOne North America and AWS brand narrative that delivers value to our customers. You will work with various SoftwareOne stakeholders, including global marketing, sales, alliances, and services, to develop marketing plans that create growth opportunities for SoftwareOne’s AWS business.
Key success metrics will include overall AWS revenue and GP growth, net new customer acquisition, and expansion of AWS business within existing accounts.
Role & Responsibilities
- Develop and execute a growth marketing plan that aligns with the North America’s GTM and goals.
- Drive brand awareness for SoftwareOne’s AWS solutions and services through multiple channels and platforms.
- Assist in the execution of co-marketing campaigns with partners to drive brand awareness and generate leads.
- Coordinate and track marketing activities, including joint events, webinars, and content syndication.
- Provide administrative support for partner marketing programs, including managing partner agreements, reconciling market development funding requests, and tracking partner performance.
- Collaborate with the marketing operations team to ensure accurate tracking and reporting of partner marketing metrics.
- Maintain partner marketing documentation, including partner profiles, agreements, and program guidelines.
- Monitor and track partner marketing activities, including campaign performance, lead generation, and ROI.
- Provide SME-level knowledge of AWS’s and SoftwareOne’s GTM priorities and best practices.
- Analyze industry information and market trends to identify opportunities and develop strategies to increase sales and customer satisfaction.
- Engage daily with AWS to maintain an open communication channel and ensure that all SoftwareOne and AWS Stakeholders are updated on any issues, initiatives, projects, meetings, or conferences.
- Host Quarterly Business Reviews (QBRs) to review SWO/AWS performance and discuss joint initiatives.
Success Criteria
- Achieve overall AWS revenue and GP growth in North America.
- Increase net new customer acquisition for AWS solutions.
- Expand AWS business within existing accounts in North America.
Organizational Alignment
- Develop and execute a growth marketing plan aligned with North America's GTM strategy and goals.
- Coordinate and track marketing activities to ensure alignment with joint initiatives and brand narratives.
- Engage daily with AWS to maintain open communication channels and ensure alignment on initiatives and priorities.
What we offer
- Generous base pay with an uncapped commission structure that includes accelerators.
- Independent environment without a lot of red tape where you are empowered to make decisions.
- Full suite of medical coverage with A+ carriers, Dental, and Vision with strong employer contributions
- Additional voluntary coverage available for Pets, Identity Theft Protection, Accident & Critical Illness
- 401k program with employer matching 50% up to the first 10% of employee’s contributions
- A wellness plan that includes credits to premiums, and employer contributions towards a savings plan of your choice.
- Access to EAP and concierge services
- Pre-paid legal at no cost
- Plentiful time off that includes paid holidays, floating holidays, your birthday off, a volunteer day, and discretionary time off (DTO)
- Employee stock purchase plan
- Learning and development opportunities galore
- Tuition reimbursement
- And much more!
- Specific to Milwaukee-based office employees: company-paid parking.
- Winning culture, inclusive environment, and friendly people all over the world
As a culture-first organization, being together is how we learn and grow. We come together in-person for at least 3 days for collaboration, support, and to have some fun. Where there is no physical location, we give all our employees an equal cultural experience through a remote setting.
What we need to see from you
What you offer
- 5 + years of experience in an AWS focused marketing role
- Experience in large, global B2B technology, software and/or services companies
- Results-driven and customer-focused team player that understands what is required to gain preference and win in the marketplace.
- Ability to define marketing objectives, execute integrated campaigns, and track and evaluate results.
- Knowledge of the AWS ecosystem, including cloud, security, productivity, and collaboration tools
- Experience in digital marketing, including SEO, SEM, email, social media, content, and web analytics.
- Excellent communication, presentation, and interpersonal skills, with the ability to influence and persuade senior executives and stakeholders.
- Creative, analytical, and strategic thinker with a passion for innovation and growth
- Strong organizational and project management skills, with the ability to multitask and prioritize projects.
- Self-motivated with a proactive attitude and a commitment to delivering high-quality work.
Join our team and play a vital role in supporting our partner marketing initiatives. Apply today to contribute to the success of our partner relationships and help drive business growth through effective partner marketing!
The preceding job profile has been designed to indicate the general nature and level of work performed by associates within this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required. Additional duties may be assigned and may be subject to change at any time due to reasonable accommodation or other reasons.
Target compensation for this role will be $90-120k (mix of base salary and bonus) and will be determined based on candidate qualifications, experience, and location.
We are not able to consider candidates residing in the state of Hawaii currently.
Job Function
Marketing & Channel
