Avp, Head Of Creative Practice

Bring your heart to CVS Health. Every one of us at CVS Health shares a single, clear purpose: Bringing our heart to every moment of your health. This purpose guides our commitment to deliver enhanced human-centric health care for a rapidly changing world. Anchored in our brand - with heart at its center - our purpose sends a personal message that how we deliver our services is just as important as what we deliver.
Our Heart At Work Behaviors™ support this purpose. We want everyone who works at CVS Health to feel empowered by the role they play in transforming our culture and accelerating our ability to innovate and deliver solutions to make health care more personal, convenient and affordable.
The AVP, Head of Creative Practice, is the Head of the Internal Creative Agency, HeartHaus. The HeartHaus internal agency leads the creative strategy and development for projects submitted through the internal agency, across the CVS Health business units. Within the practice, this leader will oversee the teams that bring subject matter expertise in digital design, physical experience design, and the creative articulation of the brand strategy and distinctive brand assets.
As the HeartHuas practive lead, the strategic leader will regular present to senior leaders, demonstrating thought leadership and creativity. This individual will also drive the strategy for the consistent articulation of our enterprise creative platform and operating as a thought leader on how to outline a creative strategy that balances function and emotion, ultimately reinforcing CVSH Health as loved and admired brand by multiple stakeholder groups.
At CVS Health, we 'lead and do' - this individual will not be afraid to roll up sleeves and mentor creative staff at all levels, to make the work better, and to help them further their skills, while leading and inspirting the team with a vision for what's possible. This culminates in an engaging and inspirational atmosphere leading to the development and execution of best-in-class creative and design experiences.
The AVP must be a strong partner to the roster of external agencies - our model is a true partnership with our external partners and it's imperative for the leader to embrace this and create a culture of collaboration within the internal agency. Other key relationships include partnerships with the Marketing strategy teams across the brands within the CVS Health Enterprise, including the CVS Pharmacy, Caremark, and Aetna Marketing teams.
Demonstrating a deep understanding of human emotions, motivations, instincts and actions, as well as advertising channel best practices, this leader will inspire customers to choose CVS Health through insights-inspired marketing communications. This leader will also have an inherent intellectual curiosity about evolving media best practice across paid media platforms, as well as internal CRM channels - e.g. email, SMS, mobile app.
Required Qualifications

• 10+ years or greater of multi-channel Creative leadership experience in agency and/or corporate environment.
• Proven experience managing a team in the design and execution of digital and connected experiences.
• Experience and comfort working across a consortium of agencies, influencing, but not directing external work
• 10+ years of proven experience leading, managing, and influencing cross-functional teams
  Exceptional presentation skills, with demonstrated ability to adjust presentation style for the audience
• Demonstrate leadership and management competencies and skills including operational excellence, and exceptional communication.
• Fundamental understanding of strong marketing tools and processes.
• Passion for strategic and creative problem solving and an understanding of design thinking applied to the ideation of various initiatives.
• Ability to thrive in a fast paced environment and manage multiple projects simultaneously.
• Award earning creative skill sets essential for the execution of owned, earned and paid media touchpoints.
• Enthusiastic team player with a positive attitude.
• Strong verbal and written communication skills.
• Hybrid role requires in-office at approved CVS Health location Tues-Thurs each week

Preferred Qualifications:

• Retail and/or healthcare industry experience or other highly regulated industry experience
• B2C - Business to Consumer and/or D2C- Direct to Consumer experience
• In-house or agency experience
• Bachelor's Degree required with preference in Fine Arts, Communications, Design or related field
• Portfolio filled with innovative, industry leading websites and digital products/experiences that are considered best in class.
• Extensive digital background and understanding of user experience, digital tools, and best practices.
• Strong understanding of Web Content Accessibility Guidance (WCAG 2.0).
• Experience with Adobe Experience Manager (CMS and DAM).
• Experience with Motion and Experience Design APIs (After Effects, AR, Voice, etc.).
• Experience with the Adobe tech stack, including Experience Manager and Target.

Education
Bachelor's Degree required
Pay Range
The typical pay range for this role is:
$157,800.00 - $356,800.00
This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls. The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors. This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above. This position also includes an award target in the company's equity award program.
In addition to your compensation, enjoy the rewards of an organization that puts our heart into caring for our colleagues and our communities. The Company offers a full range of medical, dental, and vision benefits. Eligible employees may enroll in the Company's 401(k) retirement savings plan, and an Employee Stock Purchase Plan is also available for eligible employees. The Company provides a fully-paid term life insurance plan to eligible employees, and short-term and long term disability benefits. CVS Health also offers numerous well-being programs, education assistance, free development courses, a CVS store discount, and discount programs with participating partners. As for time off, Company employees enjoy Paid Time Off ("PTO") or vacation pay, as well as paid holidays throughout the calendar year. Number of paid holidays, sick time and other time off are provided consistent with relevant state law and Company policies.
For more detailed information on available benefits, please visit jobs.CVSHealth.com/benefits
CVS Health requires certain colleagues to be fully vaccinated against COVID-19 (including any booster shots if required), where allowable under the law, unless they are approved for a reasonable accommodation based on disability, medical condition, religious belief, or other legally recognized reasons that prevents them from being vaccinated.
You are required to have received at least one COVID-19 shot prior to your first day of employment and to provide proof of your vaccination status or apply for a reasonable accommodation within the first 10 days of your employment. Please note that in some states and roles, you may be required to provide proof of full vaccination or an approved reasonable accommodation before you can begin to actively work.
CVS Health is committed to recruiting, hiring, developing, advancing, and retaining individuals with disabilities. As such, we strive to provide equal access to the benefits and privileges of employment, including the provision of a reasonable accommodation to perform essential job functions. CVS Health can provide a request for a reasonable accommodation, including a qualified interpreter, written information in other formats, translation or other services through ColleagueRelations@CVSHealth.com If you have a speech or hearing disability, please call 7-1-1 to utilize Telecommunications Relay Services (TRS). We will make every effort to respond to your request within 48 business hours and do everything we can to work towards a solution.