Associate, Marketing - Brand & Communities

TerraCycle Overview

Our mission is to “Eliminate the Idea of Waste". Operating in 22 countries, TerraCycle is a global innovator in the circular economy, specialising in recycling hard-to-recycle materials. Our programs collect and recycle almost any waste stream, including beauty packaging, disposable face masks, babies' nappies, cigarette butts and chewing gum, which we then turn into new products - like the world's first shampoo bottle made from beach plastic, for example.

As a social enterprise, we drive positive change by partnering with some of the world’s largest corporations such as L'Oréal, P&G and Colgate to transform the collected packaging into new products like outdoor furniture, playgrounds and park benches.

Job Overview

As part of the Marketing and Communications team you will assist the Marketing Manager and Digital Marketing Manager to create and implement targeted and effective marketing and communication plans, with the aim of increasing participation in recycling programs. You will be responsible for managing TerraCycle digital platforms that connect brand partners and the general public, to ensure a great experience for collectors.

Primary Responsibilities

• Act as a contact point between account managers and the broader MarComm team, including customer service, PR, design, and the Digital Marketing Manager for assigned brands.
• Assist the Marketing Manager to develop marketing plans for brand partners, working with all team members to complete a comprehensive plan covering all MarComm activities such as PR, SM and promotions.
• Assist Digital Marketing Manager in development of collector community focused TerraCycle content to increase engagement with collection programs.
• Develop content to improve collector community experience for both drop-off and mailback programs.
• Develop content to explain the recycling process to participating and potential collector communities, and encourage increased participation in, and support for recycling.
• Work with the marketing team to grow the collector network through strategic collaborations, events, outreach, and digital communications.
• Execute program launches, including program page creation, developing cross-platform copy, briefing designers for social media static/video content, and creating other marketing collateral that creates a better collector community experience and supports the overall aim to increase recycling rates.
• Execute program maintenance and development by updating copy on website, providing support to Digital Marketing Manager to manage collector community database, contributing to strategies that help grow programs.
• Work with the Marketing Manager and Account Management team to develop and execute activations/competitions/content that support program growth.
• Assist the Marketing Manager and Digital Marketing Manager to manage TerraCycle’s charity program.
• Manage implementation (including T&Cs), tracking, and completion of all contests and promotional activations, including delivery of prizes.
• Ensure brand marketing calendars are integrated into the overall content calendar.
• Creating reporting documents for brand partners that demonstrate value in conjunction with the Account Management team.
• Represent TerraCycle at industry and partner events.

Desired Qualifications

• Qualifications in marketing or communication, or similar experience.
• Demonstrated experience in working with community organisations, schools, NFPs etc.
• Demonstrated experience in marketing activities that result in specific, measurable actions.
• A working knowledge of marketing tools such as social media, email campaigns, retail activations and competitions and how to leverage them to meet business and environmental goals.
• A creative and practical approach to building brand and program awareness.
• Ability to think independently yet work in a close-knit team.
• Ability to juggle many tasks simultaneously and switch priorities effortlessly.
• Experience with creating content for shorter form mediums such as social and email copy
• A demonstrated interest in recycling, sustainability and purpose-led business.
• High energy, positive entrepreneur and fun team player who can collaborate cross-functionally.

Compensation

• Entrepreneurial start-up environment with global growth opportunities
• Annual bonus gift
• Flexible work hours
• Flex Fridays, compressed working week with half-day off on Fridays
• 2 paid volunteer days off per year
• 2 working from home days per week
• Generous parental leave package
• Vegan lunch provided at the office
• Happiness manager-led regular social activities
• Dog friendly office
• Casual dress code
• Mental health sick days
• 1 week work from anywhere policy
• Endless recycling options!

TerraCycle requires all employees to provide proof that they have been fully vaccinated against the COVID-19 virus, or have a valid religious or medical reason for being exempt.

TerraCycle is an Equal Opportunity Employer and is committed to Diversity, Equality and Inclusion.

Note: International candidates must be eligible to work in their country of employment. At this time TerraCycle does not provide for visa sponsorships.

Job description is not all inclusive. TerraCycle reserves the right to amend this job description at any time.