Associate Manager – Seasonal Marketing

As the Associate Manager – Seasonal Marketing, you will be responsible for managing the day-to-day responsibilities of bringing seasonal campaigns to market, including moments like Holiday, Back-to-School, Superbowl, etc. To be successful in this role, you will leverage customer insights, develop strategic marketing briefs, collaborate with cross-functional partners for planning and execution, manage budgets, provide creative and media plan feedback, and identify opportunities for synergy across marketing teams and channels. This candidate must be customer obsessed, provide thought leadership around new and innovative ideas, react quickly and effectively to change, influence others, socialize and gain advocates for the work, and have a clear understanding of how and when to engage partners and leaders.
This role is hybrid, which means you will work some days at a Best Buy location and some days virtually from home or another non-Best Buy location. The specific work arrangements vary by role and team. The recruiter or hiring manager will provide more details during the hiring process.
What you’ll do

• Creates go-to-market plans for seasonal brand priorities, frequently co-creating with partners inside and outside of own business group
• Drive business cases that serve behaviors based in consumer needs
• Translates go-to-market plans into actionable campaign briefs
• Manages large scope of category partnerships to thread in brand campaigns, setting clear expectations for inclusion and managing through feedback
• Oversees creative development across owned and paid media channels
• Partner with eComm to develop dotcom experiences that deliver on strategy and business objectives
• Manage significant scope of project details, warranting strong organizational skills and ability to prioritize the work
• Understand implications and ability to identify potential solutions to road blocks

• Recommends and implements process improvements

Basic qualifications

• 5+ years of experience working in marketing, strategy, advertising, communications or merchandising
• 2+ years of experience managing or leading campaigns from strategy through execution
• 2+ years of experience working cross functionally with multiple stakeholders
• Exemplifies inclusive and collaborative leadership

Preferred qualifications

• Retail or national brand experience
• Experience leveraging data and insights to drive a strategy
• Ability to navigate ambiguity
• Strong presentation and communication skills
• Bachelor’s degree

What’s in it for you
We’re committed to helping our people thrive at work and at home. We offer generous benefits that address your total well-being and provide support as you need it, especially key moments in your life.
Our benefits include:

• Competitive pay
• Generous employee discount
• Physical and mental well-being support

About us
As part of the Best Buy team, you’ll help us fulfill our purpose to enrich lives through technology. We bring that to life every day by humanizing and personalizing tech solutions for every stage of life — in our stores, online and in customers’ homes.
Our culture is built on deeply supporting and valuing our amazing employees who make it all possible. We’re committed to being a great place to work, where you can unlock unique career possibilities. Above all, we aim to provide a place where you can bring your full, authentic self to work now and into the future. Tomorrow works here.™