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SalaryJob Description
Who we are...
Central to Nordstroms DNA is our commitment to helping our customers feel good and look their best. It’s more than just a legacy, it’s what we strive for daily - to be a world class brand dedicated to serving our customers. We are customer-obsessed, owners at heart, curious and ever-changing, we extend ourselves to our peers and our customers, and we’re here to win! Were proud to be named to Fortune magazines list of “Best Companies to Work For” for 20+ years.
Nordstrom Media Network (NMN) is an advertising program enabling brands to share their stories with Nordstrom and Nordstrom Rack customers via on- and off-site media campaigns. Its a natural next step in our “Closer to You” strategy and allows brands to conveniently connect to our customers with personalized recommendations and experiences. The NMN team is expanding and seeking to hire a motivated and curious team member who can lead audience strategy and management for our brand partners. A career at Nordstrom is fun, fast-paced and challenging - be a part of something we think is pretty awesome.
This is a remote position and Nordstrom can offer remote employment of this position in all US states except AR, MS, MT, NE, NH, ND, SD, VT, WV, and WY. Some travel will be required.
A day in the life...
Develop and activate audience segmentation and targeting strategies to maximize campaign and overall marketing performance for NMN’s top brands.
Analyze customer and performance data to understand customer behaviors, preferences, and trends, translating insights into actionable audience strategies.
Partner across Sales, Account Management, Activation, and Operations teams to align audience targeting efforts with broader business goals and brand objectives.
Work alongside Analytics to measure audience segment performance and guide strategy refinements.
Build and manage relationships across Nordstrom Media Network internal and external teams to ensure cohesion and support a best-in-class audience Media Network activation model.
Stay updated on industry trends, data privacy regulations, and tech advancements to continuously enhance NMN’s audience strategy offering.
Youve got this if you have...
5+ years demonstrated success in digital marketing with a focus on creating audiences and utilizing 1st, 2nd, and 3rd party data across internal and external platforms. Ability to write SQL and query data is a plus.
Deep familiarity with audience management platforms like LiveRamp SafeHaven and Customer Data Platforms (CDPs), as well as experience in platforms like Google Analytics for audience creation and analytics. Knowledge on identity resolution and various forms of digital tracking strongly preferred.
Strong understanding of programmatic advertising, search, social, and other digital media channels and associated platforms.
Demonstrated ability to interpret complex data sets and translate them into clear, actionable audience strategies.
Working knowledge of privacy regulations and their impact on data collection and audience targeting practices.
Curiosity with a proactive approach to problem-solving, actively seeking out answers to complex challenges and driving solutions forward.
#LIRemote
We’ve got you covered…
Our employees are our most important asset and that’s reflected in our benefits. Nordstrom is proud to offer a variety of benefits to support employees and their families, including:
- Medical/Vision, Dental, Retirement and Paid Time Away
- Life Insurance and Disability
- Merchandise Discount and EAP Resources
A few more important points...
The job posting highlights the most critical responsibilities and requirements of the job. It’s not all-inclusive. There may be additional duties, responsibilities and qualifications for this job.
Nordstrom will consider qualified applicants with criminal histories in a manner consistent with all legal requirements.
Applicants with disabilities who require assistance or accommodation should contact the nearest Nordstrom location, which can be identified at www.nordstrom.com.
© 2022 Nordstrom, Inc
Current Nordstrom employees: To apply, log into Workday, click the Careers button and then click Find Jobs.
Pay Range Details
The pay range(s) below are provided in compliance with state specific laws. Pay ranges may be different in other locations.
California: $80,000 - $165,000 annually, Colorado: $80,000 - $132,000 annually, Connecticut: $80,000 - $155,000 annually, Hawaii: $80,000 - $132,000 annually, Nevada: $80,000 - $132,000 annually, New York: $80,000 - $165,000 annually, Rhode Island: $80,000 - $132,000 annually, Washington: $80,000 - $155,000 annuallyThis position may be eligible for performance-based incentives/bonuses. Benefits include 401k, medical/vision/dental/life/disability insurance options, PTO accruals, Holidays, and more. Eligibility requirements may apply based on location, job level, classification, and length of employment. Learn more in the Nordstrom Benefits Overview by copying and pasting the following URL into your browser: https://careers.nordstrom.com/pdfs/Ben_Overview_17-19.pdf
