Associate Director, Paid Social

We are looking for an exceptionally awesome Associate Director, Paid Social, to join our team here at ROI·DNA. This position reports to our Team Director, Paid Social.

Our Values

• We are a culture-first company
• We care about our people, who are the heart of our success
• We believe we are better together
• We are passionate marketers who are highly self-motivated and care about our work and community
• We take pride in our commitment to an inclusive culture
• We are inventive, always do it right, bring our whole self, and above all, no assholes allowed
• #WeAreROIDNA

About you

Innovative, technically advanced Paid Social media expert with a history of growing and partnering with B2B clients to own and grow their accounts and strategies.

What you'll be doing

• Lead Paid Social media strategy and partner with clients as a trusted consultant.
• Contribute to managing a significant monthly investment in Paid Social for several well-known brands
• Analyze campaign data and provide meaningful, actionable insights
• Effectively communicate strategy and results to clients in reports and meetings—not just performance of line items, but rather, articulate insights on creative solutions, landing page strategy, and effectiveness of strategy beyond media-centric minutia
• Continually and thoughtfully educate yourself and contribute to educating the team on strategies and best practices in advertising
• Support new business initiatives with pre-sales support
• Grow our Paid Social offerings and expertise

What you have

• 8+ years of experience in Paid Social media campaign management and strategy, ideally managing campaigns with $100K higher monthly spend.
• Experience working with B2B clients is required
• Expert-level experience with Linkedin, Meta, and Instagram - with an emphasis on LinkedIn (experience on Reddit/Quora/TikTok is a plus).
• Proven experience in executing and developing social media strategies
• Ability to develop/build relationships with partners and vendors
• Demonstrated analytical and problem-solving skills
• Experience in content production
• Ability to manage multiple projects simultaneously while meeting deadlines
• Knowledge of other channels – i.e., SEM, Display Advertising, SEO are a huge bonus
• Well-organized, high attention to detail, deadline-oriented
• Excellent written and verbal communication skills with strong presentation skills
• Knowledge of social media principles, practices, and techniques
• Evangelical enthusiasm for social media
• Forward-thinking attitude on the latest social media industry technology and trends
• Strong mentorship abilities

Company Perks

• 100% remote
• Medical, Dental, Vision, Pre-tax medical & dependent care FSAs
• 401(k) matching program
• 20 days PTO, 11 Paid holidays & 9 Sick days
• Up to 12 weeks of Parental leave
• Monthly stipends for wellness, mobile, and at-home WiFi use
• WFH stipend to set up your home office and a pair of AirPods
• Pet Insurance
• Quarterly volunteer hours
• Company-paid certifications
• Performance reviews, opportunities for feedback, and 1x1s with anyone you want, whenever you want

The anticipated salary range for this position is $110k to $120k per year. Salary is determined by skills, experience, qualifications, alignment with market data, as well as internal and external equity.

About ROI·DNA

ROI·DNA, part of Hotwire Global and The Enero Group, is a full-service digital marketing agency delivering category-leading solutions to accelerate revenue for leading brands worldwide.

From crafting bespoke ABM experiences for Fortune 500 companies to developing and designing future-proofed websites for hyper-growth companies, the agency focuses on driving radically successful outcomes for their B2B clients.

Technology-led, ROI·DNA has developed exclusive top-tier partnerships with 6sense, Google, and Drift, helping drive over $12B in revenue for leading tech innovators including Elastic, Mollie, Drift, Salesforce, Amazon Web Services (AWS), and Cockroach Labs.

Launched in 2009, ROI·DNA is a culture-first company built on doing it right, being inventive, encouraging employees to bring their whole selves, and maintaining a strict zero asshole policy. They exist to make a ginormous impact on their clients, their team, and the entire digital marketing world.