Associate Director, Marketing

R1405417 Associate Director, Marketing

At IQVIA, we are committed to providing solutions that enable healthcare companies to innovate with confidence, maximize opportunities and, ultimately, drive healthcare forward. We do this via breakthroughs in insights, technology, analytics and human intelligence that bring the advances in data science together with the possibilities of human science.
This position is with IQVIA’s Research & Development Solutions (R&DS) Marketing team. The Associate Director of Therapeutics Marketing will develop and implement high quality, measurable marketing plans specifically supporting IQVIA’s Research and Development Solutions (CRO services) therapeutic areas. He/she will also develop and execute short and long-term multi-channel campaigns to drive leads and sale pipeline for CRO services and solutions.

The successful candidate will have a strong life science background with a therapeutic orientation, outstanding writing skills, strong visual and verbal communication skills, experience developing marketing messaging, campaigns and tactics, and a passion for creativity and innovation.
Key Responsibilities

• Develop, implement and measure therapeutic-specific marketing plans within the R&D organization targeting priority personas and geographies.
• Develop differentiated messaging and points for select therapeutic areas of the R&D business;
• Develop differentiator/capabilities decks, web copy, collateral, videos, webinars, social media, speaking engagements, etc.
• Serve as a partner to senior therapeutic leaders
• Lead the research, planning and promotion for select events; work with IQVIA’s events team to execute select R&D conference exhibits and sponsorships
• Support and drive collaboration between business leaders, functional teams and marketing to ensure seamless implementation of customer-specific marketing strategies
• Utilize customer insights and personas to guide marketing programming
• Work with vendors/agencies to deliver high quality deliverables at appropriate budgets
• Collaborate with marketers across IQVIA for fully integrated customer campaigns
• Monitor and analyze internal and external data to develop business insights, implications and recommendations for action

Experience and Skills

• Bachelor’s Degree in marketing, communication or business and a minimum of 10 years’ experience in developing successful marketing plans driving positive business results

• Life sciences, CRO, biotech or pharma industry experience
• Successful track record in developing innovative marketing campaigns and tactics
• Strong writing skills for content development
• Digital marketing experience with the ability to track and report ROI
• Build solid cross-functional relationships and work with all levels within an organization
• Strong interpersonal skills and ability to gather input from business and technical subject matter experts
• Self-starter with a “take charge” attitude
• Comfortable working in a fast-paced changing environment
• Organized and capable of managing multiple stakeholders and projects
• Innovative thinker with a desire for continuous learning

IQVIA is a leading global provider of advanced analytics, technology solutions and clinical research services to the life sciences industry. We believe in pushing the boundaries of human science and data science to make the biggest impact possible – to help our customers create a healthier world. Learn more at https://jobs.iqvia.com

We are committed to providing equal employment opportunities for all, including veterans and candidates with disabilities. https://jobs.iqvia.com/eoe

IQVIA’s ability to operate and provide certain services to customers and partners necessitates IQVIA and its employees meet specific requirements regarding COVID-19 vaccination status. https://jobs.iqvia.com/covid-19-vaccine-status

The potential base pay range for this role, when annualized, is $109,900.00 - $187,200.00. The actual base pay offered may vary based on a number of factors including job-related qualifications such as knowledge, skills, education, and experience; location; and/or schedule (full or part-time). Dependent on the position offered, incentive plans, bonuses, and/or other forms of compensation may be offered, in addition to a range of health and welfare and/or other benefits.