Assistant Director Of Communications

Assistant Director of Communications
Department: Communications
Reports to: ExecutiveDirector of Communications
Standard work hours: 8a-4p - May require occasional after hours work
Shift Type: Full time
FLSA Status: Exempt
Salary Range: BCS Teacher pay scale with Assistant Director index ($61,467.46 - $83,850.49)
Summary
Responsible for collaborating with the Executive Director of Communications (EDoC) to creatively and strategically execute a communication plan across multiple platforms that effectively engages and informs school district stakeholder groups. Provide oversight of all online platforms, work to implement web and social media based communication strategies, web design and school level and district messaging in cooperation with the Communications Department and in alignment with ADA compliance requirements.
Essential Duties & Responsibilities
Approximate Percent of Time Spent
Duty Title
Description and Tasks
30%
Content creation & management
• Maintain district website, app, and social accounts.
o Identify, direct, and implement all requested content changes.
o Design and post graphic files, attachments, and photographs.
o Evaluate and study traffic patterns and adjust content and or layout to maximize traffic flow.
• Create and schedule district level NTouch messages.
• Prepare and execute emergency messaging as needed.
• Identify and help implement district level projects such as levies, bonds, enrollment, surveys, and recruitment efforts.
• Serve as lead user of integrated content management system.
30%
Content monitoring
• Meet with school district department directors/administrators to create, update, and monitor departmental content.
• Direct and lead the monitoring of school level sites for content and effectiveness.
• Manage day-to-day activity across platforms.
• Capture and analyze data/results, establishing benchmarks to measure effectiveness.
• Develop timelines and content calendars and monitor progress ensuring deadlines are met.
20%
Compliance
• Direct and accurately assess the district and school level websites for ADA compliance.
• Monitor social media sites for offensive and inappropriate content, and remedy infractions by blocking offenders and/or notifying social media help centers.
20%
Training & Support
• Provide training and access as needed on all communications platforms, including messaging and social media.
• Provide training on ADA compliance to all school webmasters.
• Serve as liaison and product expert for the communications platform. Includes troubleshooting, accepting/making customer services calls to the provider(s) and fully understanding and communicating all system(s) capabilities.
• Work with State contacts on data integration into all messaging platforms.
• Provide training and support to school level administrators and webmasters.
• Coach school level communication leaders to implement communication plans.
• Stay current on social media tools and best practices to make recommendations for expanding social media platforms.
The intent of this job description is to provide a representative and level of the types of duties and responsibilities that will be required of positions given this title and shall not be construed as a declaration of the total of the specific duties and responsibilities of any particular position. Employees may be directed to perform job-related tasks other than those specifically presented in this description.
Qualifications

• Education: Bachelor's Degree (B.A., B.S., B.S.N, etc.) in a related field. Degree in communications, journalism, marketing, graphic design, or electronic/digital media preferred. Degree or advanced training in data collection/management preferred.
• Previous Experience:
• Demonstrated graphic design experience using Adobe Creative Suite and ability to train others.
• Experience working with a content management system (CMS).
• Prior successful experience with social and digital media marketing.

• A strong understanding of technical support and data management.

• Prior experience managing multiple projects to completion simultaneously.
• Prior demonstrated expertise in creating website content, content management and performance analysis.
• 2+ years of leadership experience preferred.
• Preference given to candidates with extensive school communications experience.
• Ability to interpret data.
• Experience with branding, crisis and/or integrated communication plans and campaigns.

Technology Skills: To perform this job successfully, the following technology proficiencies and platform knowledge will be required: Thrillshare, Adobe Creative Suite, Agorapulse, Microsoft Office Suite, Microsoft Forms, Survey Monkey, Jotform, YouTube Studio, Smore, Canva, Peachjar, and MyVRSpot. Candidate must also possess a willingness to learn new platforms and systems that support Berkeley County School's initiatives.
Knowledge & Skills

• Knowledge:
• Exceptional oral and written communication skills
• Knowledge of ADA compliance related to websites and other electronic platforms
• Organizational skills
• Creative and strategic vision
• Time management
• Project management
• Ability to learn and utilize new software
• Communications strategies
• Teamwork and leadership skills

• Basic Skills:
• Constantly (More than 5.6 hours or 69% of the day): Active Listening, Reading Comprehension, Speaking, Writing
• Frequently (Between 2.6 hours and 5.5 hours or 33% to 68% of the day): Monitoring, Critical Thinking, Complex Problem Solving, Learning Strategies
• Occasionally (Up to 2.5 hours or 32% of the day): Active Learning
• Rarely: (Less than 1 hour or 12% of the day): Mathematics

• Resource Management Skills:
• Constantly (More than 5.6 hours or 69% of the day): Time Management
• Frequently (Between 2.6 hours and 5.5 hours or 33% to 68% of the day): Management of Material Resources
• Rarely: (Less than 1 hour or 12% of the day): Management of Personnel Resources, Management of Financial Resources

• Social & System Skills:
• Constantly (More than 5.6 hours or 69% of the day): Persuasion, Service Orientation, Social Perceptiveness
• Frequently (Between 2.6 hours and 5.5 hours or 33% to 68% of the day): Judgement & Decision Making
• Occasionally (Up to 2.5 hours or 32% of the day): Instructing, Negotiation, Coordination
• Rarely: (Less than 1 hour or 12% of the day): Systems Analysis, Systems Evaluation

• Technical Skills:
• Rarely: (Less than 1 hour or 12% of the day): Troubleshooting

Work Environment

• Physical & Psychomotor Demands:
• Constantly (more than 5.6 hours or 69% of the day): Hearing, Repetitive Motion, Talking, Sitting
• Frequently (Between 2.6 hours and 5.5 hours or 33% to 68% of the day): Standing, Walking
• Occasionally (up to 2.5 hours or 32% of the day): Balancing, Climbing, Crouching, Kneeling
• Rarely (less than 1 hour or 12% of the day): Lifting

• Current Work Type:
• Sedentary work: Exerting up to 10 pounds of force occasionally and/or negligible amount of force frequently or constantly to lift, carry, push, pull or otherwise move objects, including the human body. Sedentary work involves sitting most of the time. Jobs are sedentary if walking and standing are required only occasionally, and all other sedentary criteria are met.

• Work Environment:
• Everyday risk and discomfort level: The environment involves everyday risks or discomforts that require normal safety precautions typical of such places as offices, meeting and training rooms, libraries, residences, or commercial vehicles, e.g., use of safe work practices with office equipment, avoidance of trips and falls, observance of fire regulations and traffic signals. The work area is adequately lighted, heated, and ventilated.

Supervisory Responsibility

• Level of responsibility: Section of a department or group
• Supervisory Activities:
• Developing
• Directing
• Scheduling
• Training
• Reporting Structure:
• Direct Reports: 0
• Indirect Reports: 20+

• Budgetary Authority:
• Manage a budget and have signing authority? No.
• Approximate dollar amount of budgetary authority: $0

The information contained in this job description is for compliance with the American with Disabilities Act (A.D.A.) and is not an exhaustive list of the duties performed for this position. Additional duties are performed by the individuals currently holding this position and additional duties may be assigned.
EEO Disclaimer
Berkeley County Schools is an equal opportunity employer and is subject to federal regulations pertaining to employment. People from all diverse backgrounds are strongly encouraged to apply. Berkeley County Schools has a continuing non-discrimination policy which prohibits discrimination on the basis of race, color, sex, age, religion, national origin, disability, sexual orientation, veteran or any other protected status.
Updated: 2-5-2024