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SalaryABOUT THE ROLE
The Area Sales Manager is responsible for leading a team that will be expected to be the expert on local cannabis landscapes which includes detailed knowledge of retail operations, cannabis marketing-outlets, market and industry leaders, decision makers, macroeconomic issues and key competitors.
As an Area Sales Manager you and your team will support and deliver on revenue and new account penetration & saturation goals, by growing and cultivating strong relationships with internal and external stakeholders.
WHAT YOU WOULD BE DOING
- Resolve Customer issues and complaints in a timely and professional manner.
- Stay updated on industry developments, market conditions, regulatory requirements relevant to the sales area.
- Represent the company at industry events, trade shows, conferences, in person partner meetings to promote products and services.
- Lead a team of Market Managers and Key Account Managers.
- Develop skills of their team leading team members
- Continuously coach and mentor a diverse team while effectively managing performance. Improve team productivity and effectiveness by building the skills and capabilities of the team members.
- Have ownership of high profile retailers, brands and key accounts
- Monitor sales activity of the team, track results, lead weekly forecast and pipeline review meetings
- Work alongside the team by supporting market strategy, account review preparation, new business demos, coaching on skillset and ensuring pipeline creation, retention, and growth of existing book of business and revenue.
- Demonstrate extreme hands-on ownership as a leader of a fast-paced, growing team and industry.
- Market Competition: Dealing with intense competition in the market can be challenging. The Area Sales Manager needs to constantly monitor competitors’ activities, understand market trends, and develop strategies to stay ahead.
- Time Management: Balancing various tasks and priorities within limited time frames can be challenging. The Area Sales Manager must efficiently allocate time for activities such as sales meetings, customer visits, team coaching, and administrative tasks.
- Territory Management: Effectively managing the assigned territory or region is crucial. This involves identifying potential customers, building relationships, and expanding the customer base while ensuring proper coverage and penetration.
- Provide input to Regional Sales Director and above on market conditions along with quantified suggestions on scalable solutions to improve processes and efficiencies.
- Actively anticipate market impact and roll out plans and provide input to Regional Sales Director.
- Ensure maximum effort towards achieving and exceeding company goals.
- As Area Sales Manager, you and your team will support delivery of revenue and/or acquisition goals by developing and sustaining strong partnerships within your area, driving implementation of internal business initiatives and process efficiencies.
- Responsible for strategy implementation, and planning within the assigned market geography and business and segmentation.
- Be the face of Leafly, build the Leafly brand in local markets and at industry trade shows.
WHAT YOU BRING
- Bachelor’s degree in business administration, marketing, or related field; (Preferred)
- Ability to travel up to 50% of the time
- Proven experience in sales management, preferably in a similar industry or product category.
- Strong leadership skills with the ability to motivate and inspire a sales team.
- Excellent communication and interpersonal skills, with the ability to build rapport with clients and stakeholders.
- Solid understanding of sales techniques, strategies, and best practices.
- Analytical mindset with the ability to interpret sales data and market trends to make informed decisions.
- Results-driven and goal-oriented with a track record of meeting or exceeding sales targets.
WHAT CAN HELP YOU STAND OUT
- Experience growing high performing teams
- Experience developing and executing a go to market strategy
- Demonstrate analytical skills with market trends, partner performance, and competitor analysis to address business and partner needs.
- Possess a growth mindset, consistently uses feedback to improve
- Strong negotiation skills
WHAT LEAFLY CAN OFFER
- Competitive salary and bonus
- Equity plan
- Unlimited vacation
- Full coverage on health & dental plans
- 401k (U.S.) / RRSP (Canadian) employer matching up to 3.5%
- Pet insurance
- Flexible work schedule
- Fully remote work environment
SEATTLE, WA PAY RANGE
- $112,000-$128,000 base salary
- $28,000-$32,000 variable pay eligible
- On Target Earnings $140k-$160k
- Salary will be adjusted based on geographic location.
ABOUT LEAFLY
Leafly is on a mission to empower consumers, retailers, and brands in the cannabis space. Built as a strain database more than a decade ago, Leafly has since grown into the leading legal cannabis marketplace in the U.S. helping over 100 million annual visitors discover the right cannabis for them and buy it from local dispensaries, for pickup or delivery.
What’s more, Leafly is the world’s largest trusted resource for cannabis education, information, news, and trends. From our extensive strain database and Cannabis 101 to our flagship Jobs Report and Social Impact hub, Leafly plays a vital role in destigmatizing cannabis and helping consumers understand the power the plant can play in their own lives. We also partner with other mission-driven organizations to build a more just and equitable industry for all.
But here’s what you really want to know: a career at Leafly is exciting, rewarding, and ripe with opportunities for growth. We value creative thinkers, and offer competitive salary and benefits, excellent perks, incredible work culture, and the promise that you’ll never be bored. As a company, we’ve done some pretty amazing things—but none of it is possible without the amazing people who make up our team. If you join us, you can be sure that you’ll be joining a strong, innovative, and passionate group of individuals on a mission to change the world for the better.
The job description is representative of typical duties and responsibilities for the position and is not all-inclusive. Other duties and responsibilities may be assigned in accordance with business needs. Prior cannabis convictions are not an automatic disqualifier. We are an equal opportunity employer. Qualified applicants will be considered regardless of race, color, religion, sex, gender identity, sexual orientation, national origin, age, disability or genetics. A background check will be conducted after a conditional offer of employment is extended.
