Annual Fund Marketing Manager

This job description is not designed to cover or contain a comprehensive list of activities, duties or responsibilities required of the employee. Employees are expected to be responsible for and assist with additional tasks and duties as needed. Job descriptions may change to meet the business needs of the organization.

PURPOSE: The Annual Fund Marketing Manager is responsible for the growth, engagement, and retention of American Prairie’s Annual Fund donors. This role develops the communications and marketing programs necessary to optimize our donor base and increase donations under $50,0000.

This role is responsible for understanding the demographics and trends of donors and building compelling engagement and donation campaigns to substantially increase the impact of the Annual Fund.

This role provides direct support to the Vice President and Chief Marketing Officer and is responsible for introducing best practices and tactics across all levels of donors. As a member of the marketing team, this role manages internal and external creative resources to deliver impactful, efficient, and effective multi-channel marketing to our donor population.

PRIMARY JOB DUTIES:

• Responsible for all marketing and communications related to growing and retaining Annual Fund donors and donations.

• Translate the growth strategies created by the VP of Philanthropy and the VP of Marketing into projects, action plans, and tactics.

• Create scalable processes to foster efficient growth

• Ensure that deadlines are met and projects are completed within budget

60% Brand Management, Campaigns, and Content Development

• Develop and deploy the marketing plan for American Prairie that drives increased retention, giving, and engagement with our Annual Fund donors.

• Produce engaging and relevant content for various platforms, marketing assets, and communications that is representative of the American Prairie brand and voice.

• Manage creative resources to develop and deploy marketing campaigns.

• Responsible for transforming and continuously evolving our monthly giving campaign.

• Responsible for developing “new donor” communications and cadence to increase strong new donor affinity and drive repeat gifts and overall retention.

• Responsible for creating a monthly cultivation communication utilizing storylines from across the organization including our social media, field operations, and community outreach.

• Copywriting and content creation

40% Market Research and Data Analytics

• Research and analyze our Annual Fund donor population to identify trends, opportunities, and audiences.

• Action these insights to make recommendations on strategies, campaigns, and appeals.

• Create, maintain and conduct analytics reporting and extract key insights for future campaign development and strategies, complete with formal proposals and recommendations on tactics

• Track, analyze, and report on key performance indicators, using them to drive decision making and resource allocation.
  

QUALIFICATIONS:

Required

• Enthusiasm for and positive representation of American Prairie’s mission, goals and culture.

• Bachelor’s degree in marketing, communications, or related field.

• 3-5 years of experience in philanthropy, marketing, advertising, public relations, or communications, or other related fields as an individual contributor.

• Experience delivering Annual Fund or Appeal campaigns in a non-profit organization

• Demonstrated marketing performance with knowledge of social media, online communications, traditional media-based marketing, and brand management.

• Excellent verbal and written communication.

• Ability to analyze marketing metrics and report on the impact on the business.

• Metrics-driven marketing mind with eye for creativity and attention to detail.

• Proficient in data analysis, capable of clear and accessible reporting.

• Strong project, time, and resource management with effective problem solving skills.