Analyst, Strategic Insights

Your Role

The Analyst we aim to hire will be an analytics expert for the VS&Co Strategic Insights Team within the Marketing Department. The individual must be able to work independently, relying on their knowledge of our business and data to create analyses that give insight and direction to the business. The individual will query, summarize and interpret customer purchase history, demographic data, web analytics, marketing data, etc. to answer business questions critical to executing programs and driving long term brand strategy. This role requires communication skills to not only deliver data, but answer the related business problems and provide data/analysis context.

Why You Belong Here

At Victoria’s Secret & Co, we acknowledge your value. We recognize that every associate has something unique to add to our brand and business. We strive to recruit, retain, and advance diverse talent that reflects the customers we serve and the communities where we live and work. We foster a culture where everyone belongs because we know our business thrives most when we look for, listen to, and amplify diversity, equity, and inclusion.

We place the customer at the heart of everything we do. We dream big, embrace curiosity and creativity while always learning from our mistakes. We lead with integrity, trust, and respect to achieve the best outcomes as one team.

Your Impact

This role should be well versed with analytics technologies and understand how analytics can be used to influence business decisions. As an Analyst you’ll be performing analyses as a key business partner to our internal teams. Python/ SQL, excel, and visualization tools will be used daily. This role will be responsible for leveraging multiple forms of data to analyze the efficacy of marketing initiatives, Customer behavior, merchant assortments and create prioritized, actionable recommendations. For many business questions, it will be required to extract the information from the enterprise data-mart using SQL/Python, transform and summarize that information, export and finalize the analysis within Excel or data visualization tools, then share and communicate the results.

This role is a contributor to a department where high expectations are the norm. There may be opportunities to present findings directly to senior leaders across the organization and manage impactful projects driving millions of dollars in incremental sales. Therefore, the candidate must have strong, confident communication skills and able to present and defend findings. Personal project management skills are also required to stay organized and prioritize work appropriately.

ANALYSIS – prior experience in these areas is preferred but not required. We will train and make you an expert in specific areas mentioned.

• Support customer data research with Strategic Insights, hindsight activities on how marketing, promotional activities, email, tests and other Customer facing applications and treatments affect the lifecycle and journey of our customer.
• Produce easy-to-understand, error-free, timely deliverables with a focus on marketing performance, multichannel customer behavior and overall customer behavior trends.
• Financial planning and results estimation (using analysis to inform the future impact of like promotional activity, customer behavior, cross category shopping, etc.)
• Identify business growth opportunities based on current customer insights and market trends
• Comparing nearly identical courses of action, identify potential pro/cons, create a POV on the method going forward, defend your choice to others and build support by bringing others to your side.

IMPORTANT INITIATIVES

• Assist in work to answer critical business questions by applying your understanding of the business and systems to (a) determine the set of metrics needed to answer the question, (b) the methods to pull and summarize that information (c) an analysis of the results + context, pulling out the insightful and impactful findings and (d) creation and presentation of your method and findings within a well-developed deck to senior leaders of the organization.
• Serve as a subject matter expert on project teams requiring customer data.

INNOVATION & OUTREACH

• Identification of white-space opportunities within our group and surrounding operations.
• Identify statistical methods and rigor that would incrementally improve our results and analysis.
• Create new processes that can be applied to our current deliverables and add value to the business.

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