Analyst, Media Technology

Company Description

Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today, and tomorrow. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media and strategy capabilities. Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences, Integrated Media, Addressable Relationships, Social Marketing and Total Commerce. Celebrated by Ad Age as Data and Insights Agency of the Year, U.S Campaign’s Brand Experience Agency of the Year, Media Network of the Year and celebrated by Forrester and Gartner, Digitas serves the world’s leading brands through a global network comprised of more than 5,500 employees across over 65 offices in 43 countries.

Job Description

What you’ll do:
As an Analyst in Media Technology, you’ll manage Web-marketing campaign execution, quality assurance, and daily trafficking tasks for online ad campaigns.

Day to day, your role will include:

• Collecting creative/technical specifications from sites on all creative units, including pixel sizes, technical capabilities and traffic deadlines specific to site
• Tagging creative elements and assigning them within the ad server per creative rotation instructions, testing them and instructing partners on implementation of tags/codes to ensure integrity of the campaign
• Confirming quality of all campaign elements – you will ensure that creative units, placements, click-through URLs and click commands are correct and correspond to the traffic sheet prior to campaign launch; you’ll also cross-check that all data has been input into third-party systems correctly
• Helping to create trafficking timelines to be shared with the larger team as well as collaborating with internal teams on day-to-day operations
• Confirming with sites and internal agency teams that all new placements have launched successfully and working through any potential issues in getting creatives, tags and pixels live
• Maintaining weekly QA and documentation of all creative units, placements, click-through URLs, click commands, back-end tags/pixels and impression delivery
• Working with brand safety partners and monitoring reporting as needed to maintain compliance with client specifications
• Identifying recurring issues and notifying Manager of specific problems and possible solutions
• Becoming proficient with Microsoft Excel, Google Campaign Manager (third-party ad server) and other ad servers and technology platforms when applicable
• Keeping a pulse on industry news and innovations – you’ll attend and participate in presentations from vendors to evaluate them for potential agency use

Qualifications

We’re looking for strong, impactful work experience, which typically includes:

• Four years of college education and one to three years of experience in an office environment (preferably at a communications-related company, and ideally in an agency setting)
• Computer skills (including proficiency in Microsoft Office) that make the old guys envious, as well as an intuitive understanding of the digital tools that are reshaping the media and advertising world every day
• Effective time-management, impeccable attention to detail and a compulsive ability to stay organized
• Amazing communication skills – you’re straightforward, you’re candid and, above all, you’re thoughtful & kind
• A love of media and marketing – a curiosity that will push you to ask questions and a motivation to learn and improve on everything you do

Got the goods? We’d love to hear from you. 

Additional Information

Digitas is an equal opportunity employer.