Amazon PPC Manager

Responsibilities:

• Campaign Strategy and Planning:
• Develop comprehensive PPC strategies aligned with business goals.
• Conduct thorough keyword research and competitor analysis.
• Plan and execute advertising campaigns across various Amazon platforms (Sponsored Products, Sponsored Brands, Sponsored Display).
• Campaign Setup and Management:
• Create and optimize PPC campaigns to maximize ROI.
• Set up and manage bid strategies, budgets, and targeting parameters.
• Monitor and adjust campaign performance based on key performance indicators (KPIs) such as ACoS (Advertising Cost of Sales), CTR (Click-Through Rate), and conversion rates.
• Keyword Management:
• Perform ongoing keyword analysis and refinement.
• Identify high-performing keywords and negative keywords to enhance campaign efficiency.
• Implement keyword bidding strategies to improve ad placement.
• Ad Creative Optimization:
• Collaborate with creative teams to develop compelling ad copy and visuals.
• Test and iterate on ad creatives to improve click-through and conversion rates.
• Ensure alignment between ad content and product messaging.
• Data Analysis and Reporting:
• Utilize analytics tools to track and analyze campaign performance.
• Generate regular reports, highlighting key metrics and insights.
• Provide recommendations for optimization based on data analysis.
• Market and Industry Research:
• Stay informed about industry trends, Amazon algorithms, and competitor activities.
• Adjust strategies based on changes in the e-commerce landscape.
• Cross-Functional Collaboration:
• Collaborate with product managers, marketing teams, and other stakeholders to align PPC strategies with overall business objectives.
• Provide insights and recommendations for product listings and promotions.

Qualifications:

• Proven experience in managing Amazon PPC campaigns.
• In-depth knowledge of Amazon Advertising platform and best practices.
• Strong analytical skills and proficiency in data-driven decision-making.
• Familiarity with e-commerce and online retail trends.
• Excellent communication and collaboration skills.
• Certifications in Amazon Advertising or related fields are a plus.

Job Type: Full-time

Salary: ₹17,951.86 - ₹40,000.00 per month

Benefits:

• Work from home

Schedule:

• Monday to Friday
• Night shift
• US shift

Supplemental pay types:

• Yearly bonus

Experience:

• total work: 1 year (Preferred)

Work Location: Remote