Address
Form of work
PRIMARY OBJECTIVES:
To lead, mentor, and inspire the Counter Managers to achieve overall sales targets and Counter goals and to manage Airport business objectives through:
Effectively tracking and monitoring weekly/ monthly sales results by Terminal vs Target and previous year's sales.
Total Stock Management, Fixture Fill levels and Visual merchandising standards, with the support of the Sales and Education Executive and the Merchandiser.
RESPONSABILITIES:
RETAIL SALES:
Review of retail targets:
Retail targets developed and aligned with Sales and Education Executive (SEE), cascaded to each Counter Manager monthly (breakdown by door and POS Demo).
Supports and guides the effective breakdown of targets by the Counter Manager by week based on business performance.
Creating and Tracking Incentives and Spiffs for the terminals in the Airport
Training demos for Animations and booking them for Animation months
Participating in Animation Implementation and Campaign Distortions on counter
Supporting with VIP visits and passes
Managing GWPs, Samples, and TOAs
Work along with SEE to create Marketing Calendars per semester
Competitor awareness: provide ad hoc reports as needed and proactively highlight best practices/newness.
Analyze performance of business:
Analyze daily, weekly, and cumulative business by leveraging Counter Manager's sales tracking tools. Highlight areas of success and opportunities to Counter Manager(s) and support them to create action plans. Promote Counter Manager(s) own business accountability and provide guidance and timely feedback.
Conduct monthly individual Counter Manager meetings to review results, motivate team to drive and exceed targets as well as provide direction to the team.
Building Relationships:
Build a close relationship and partnership with the Retail Partners and Airport Operations team to provide trends, insights, and critical business information so it can be cascaded to the Sales and Education Executive (SEE) and/or Area Sales and Operations Manager (ASOM).
Work closely with recognized staffing agencies to build relationships and ensure they provide the highest caliber of staff possible to have when needed.
Be the number one recruiter for Talent within the Airport environment -foster, nurture, and create a pipeline of Talent to support any open positions or gaps on the retail team.
Plan to succeed:
Implement monthly focus/ actions as outlined on Trade Marketing Calendar established by Sales and Education Executive and work closely with Education team to ensure alignment. Support the Counter Manager(s) where required with retail event planning, and local incentives to ensure the overall goal is achieved.
Review with Sales and Education Executive potential opportunities in the Terminal for incremental selling space, promotional opportunities, and business development.
Monitor the competitive activities within the terminal to ascertain any opportunities to further drive the business or threats that could impede the existing business.
Stock management:
Responsible for all Stock Management, Presentation Stock & Fixture Fill levels and adjustments depending on Rate of Sale/Trends/Current situations. Have full awareness of stock levels in all terminals - offering solutions and highlighting any concerns to Sales and Education Executive. Maintains full awareness of all NPL launches and counter dates, including POS and consumer facing launch elements. Review orders and deliveries to ensure they are expedited once received by the Retail Partner.
Collate accurate monthly tester orders by terminal based on the demands of the business.
Responsible for arranging staffing, monitoring of sales vs targets, Visual Merchandising (in line with guidelines), training/coaching, implementation, and evaluation of business for all promotions.
Partner and interact with the assigned Corporate Account Manager (CAM) role.
MERCHANDISING:
Visual Merchandising:
Ensure all locations within the Airport are correctly merchandised, including effective use of testers / locators / displayers.
Work in partnership with the corporate Field VM roles
Offer alternative solutions to overcome OOS situations and mix of business optimization.
Partner with SEE to provide recommendations on optimized use of the space based on current traffic.
Confirm and ensure timely installation elements shipped to store/ highlight any technical issue (screens, lightboxes...)
TEAM MANAGEMENT & DEVELOPMENT:
Recruitment:
Support the Sales and Education Executive by screening/shortlisting candidates for vacancies for interview.
Work closely with Sales and Education Executive to actively recruit POS Demo to ensure FTE optimization in accordance with the agreed POS Headcount per terminal in the airport.
Coach, motivate and Evaluate team's performance:
Regularly review individual team's strengths and areas for development. Set SMART objectives to manage their development and the business. Lead by example while in store and offer on the spot coaching and constructive feedback as well as praise and recognition when observed.
Human Resources Management:
Effectively manage initial Human Resources issues as directed by Retail Human Resources with guidance from the Sales and Education Executive.
ADMINISTRATION AND FINANCIAL
Sales Reports
Staff Scheduling
Airport Administration
QUALIFICATIONS
2-3 Years of related field experience preferred.
SKILLS/COMPETENCIES
Strong organization, follow up andprioritization skills.
Good communication skills.
Ability to self- manage and work well independently.
Proactivity and growth mindset
Deadline oriented and superior organizational skills in a fast-paced environment
The anticipated base salary range for this position is $ 20.79/hour to $34.64/ hour. Exact salary depends on several factors such as experience, skills, education, and budget. Salary range may vary based on geographic location. In addition to base salary, this position is eligible for participation in a highly competitive bonus program with possibility for overachievement based on performance and company results as well as participation in the share incentive plan.
In addition, The Estee Lauder Companies offers a variety of benefits to eligible employees, including health insurance coverage, wellness and family support programs, life and disability insurance, retirement savings plans, paid leave programs, education-related programs, paid holidays and vacation time, and many others. Many of these benefits are subsidized or fully paid for by the company.
