Advertising Claim Support Manager/Legal Department

Position: Advertising Claim Support Manager/Legal Department

Location: Parsippany, NJ

The Advertising Claim Support Manager, located in the Parsippany, NJ, USA office, is responsible for the review, coordination, and approval of Advertising Claim Support data and materials, supporting the Legal, Marketing, and Research & Development departments with advice on the technical requirements needed for specific advertising and promotional claims, for both the US and Canada businesses.  

The Advertising Claim Support Manager is an integral part of the Legal Team, but serves as the central axis of communication for multiple functions in the development of Advertising Claim Support. 

Day to Day Tasks: Ensure legal compliance with applicable Federal Trade Commission (FTC), state, arbitration and advertising laws and decisions regulations concerning all advertising, including but not limited to:

o   Packaging/labeling

o   Print Advertising

o   Television Advertising

o   Social Media

o   Digital Advertising

o   Sales Materials

o   POS Materials

o   Demo Materials

o   Promotional Materials

o   Contests and Sweepstakes Rules and Related Materials

o   Professional Detailing and Sell Sheet Materials

o   Press Releases and Statements

•  Review Claim Support test protocols created by R&D.  Ensure that success criteria comply with company standards (NA and Global).
• Review Claim Support data, including scientific testing, clinical studies, market research data, consumer preference studies and survey data ensuring that the data supports the stated claims with statistical significance as required by law.
• Build and maintain database in Legal SmartSite of required Claim Support data.  Distribute approved data reports to responsible R&D and Marketing personnel in order to identify supportable claims.  Update archive of approved data documents.
•  Lead cross-functional team of Legal, R&D and Marketing in order to provide concise and direct communication and information about product benefit claims. 
• Review and provide comments on all early new product development and advertising concepts and claims for subsequent inclusion in Product Development Briefs to legally meet marketing strategy for local, regional and global projects.
• Conducts and attends regular project meetings with R&D, Regulatory and other needed cross-functional personnel to ensure claims testing will support Marketing-desired claims.
• Support Attorneys in review of competitive claims locally, regionally and globally on an as needed basis.
• Draft and issue network advertising clearance letters in order to air copy, coordinating with R&D and Regulatory and referencing approved Claim Support data.  Work with marketing, agencies and networks to clear advertising/claims.
• Participate in the coordination and organization of advertising challenges (NAD, network, litigation, etc.).  Assist in drafting challenge letters and documents.
• Provide training to Marketing, Trade Marketing and Sales to assure understanding of competitive claims, the requirements of product label advertising and Claim Support and the internal review process.
• Act as Subject Matter Expert on all social media activity.  Draft Rules of Engagement of each site.  Review and edit as necessary outgoing posts (Facebook, Twitter, etc.).  Review and remove as necessary in consultation with Marketing, Consumer Relations and Regulatory consumer posts made on sites, brand Facebook pages and sponsored blogs.  Work with cross-functional team (Legal, Regulatory, Consumer Relations, and Marketing) to develop guidelines for execution of social media activity.  Review and approve all social media activity.  Ensure compliance with social media sites (Facebook, Twitter, etc.) Terms of Use.
• Participate in and direct cross-functional review of product label claims for North American business in order to ensure compliance with all applicable laws and regulations under FTC, NAD and state and local consumer protection and advertising laws as well as internal business requirements.  This includes but is not limited to scientific and consumer preference claims, competitive claims, promotional claims (e.g. “new”, “bonus”, “free”) and slack fill and provide risk assessment.

Legal Support Tasks:

• Support Category Counsel with regards to global hygiene, health and home claims and issues. Work with R&D to establish requirements for global Claim Support.
• Assist in providing Claim Support to Europe/North America innovation and marketing business and liaise with Europe/North America attorneys so they can provide local advice and risk assessment.
• The Advertising Claim Support Manager does not offer legal opinions, but can coordinate the deliver of legal opinions from counsel, including documents that are covered by the Attorney-Client Privilege and the Work Product Doctrine.

Qualifications

 Education and Work Experience

• Bachelor’s degree (or equivalent life experience)
• 5+ years in fields related to advertising, marketing (CPG or Pharma), regulatory or R&D

Interpersonal Skills

• Strong leadership skills
• Excellent teamwork and problem solving skills
•  Strong time management and task prioritization skills with the ability to multi-task
• Good analytical/quantitative skills
•  Ability to work in a dynamic, fast-paced environment in order to resolve issues
• Ability to work and manage projects independently
• Excellent communication skills and ability to work with upper management

Technical Skills

• Proficient in Microsoft Word, Outlook, Excel and PowerPoint
• Excellent organizational skills
• Strong technical writing ability
• Strong presentation skills