Ads Platform Buying Manager, III

Ads Platform Buying Manager, Consumer Marketing
Pay Rate: $45-53/Hr
Approved Locations: 100% remote, PST preferred
Schedule: 40 hrs/week, M-F, normal business hours
Duration: Initial 12-month W2 contract; extensions/conversion based on performance
Start: Targeting January/February 2024
Benefits: Medical, dental, vision, disability + PTO, sick time available
Reason for request: new headcount
Job Description:
Strategic Marketing role supporting campaigns and communications for data 
privacy and security.
We are looking for a digital media expert to join the Ads and Tech team within Consumer Marketing and Product Growth organization and help us build the Media Buying discipline. 
This person will serve as a thought leader in the implementation of marketing initiatives, diligently applying and improving upon best practices for media strategy, creative and measurement to deliver meaningful impact for the brand and products. They will own media buying and stewardship of  Consumer Marketing initiatives on our own platforms from campaign strategy, execution, optimization, technical troubleshooting to measurement and reporting, with a focus on efficiency and scalability.
Qualified candidates must be detail-oriented, data-driven professionals who can thrive in a fast-paced, often ambiguous, results-driven environment. The ideal candidate should have a passion for leveraging data to understand scalable drivers of impact. They will have experience implementing strategic marketing strategies, solving complex problems through technical and analytical excellence, and project managing multiple streams of work. They will also have a deep understanding of our advertising tools, and our advertising philosophy.
Job Responsibilities:

• Partner closely with internal stakeholders such as Communications Planning, Social Marketing, Decision Science, and Creative
• Proposes campaign strategy based on campaign brief, KPIs, and prior campaign learnings
• This role will involve both innovation and implementation skillsets. Tactical and campaign execution expertise will be valued greatly as flawless execution is required for every campaign. The ability to pull data and use insights to drive decisions is a large part of this role
• Measure performance and outcomes of messages in market and tracking communications performance to inform future decisions and investments. Help shape and drive learning agendas in conjunction with data science and research and insights
• Lead the setup and execution of successful marketing campaigns, owning all aspects of campaign set up, optimization, troubleshooting, and reporting, with a sustained focus on efficiency and scalability
• Partners with agencies to ensure successful execution of campaigns.
• Identify testing opportunities and develop testing roadmaps Marketing efforts
• Leverage large and abstract datasets to identify scalable drivers of impact for the business
• Identify and manage opportunities for ads product team to further develop our ad platform, tools, and guidelines based on business insights
• Own resolution of technical challenges, by collaborating with internal product/engineering teams
• Project manage complex work streams and initiatives across marketing objectives
• Stay abreast of key media and advertising trends and innovations across platforms to bring to future marketing campaigns and potentially expand the scope of marketing efforts
• Streamline processes and build scalable solutions to support a number of campaigns across Brand and Product consumer marketing
• Continue to build the team's identity and establish working relationships with the Consumer Marketing and Product Growth team

Qualifications:

• Ads Manager expertise (top must-have)
• Data analysis within marketing campaigns (top must-have)
• Creation of campaign strategy from PMM (top must-have)
• BA/BS degree in Economics, marketing, Business Statistics or related field.
• 5-7 years experience in digital media, 2+ years experience in paid social
• Experience with Meta Ads Manager and other digital advertising platforms, having crafted media solutions that drive positive outcomes
• Experience creating, implementing and measuring a comprehensive strategy leveraging the advertising products
• Digital advertising experience, specifically in ad operations, trafficking, demand management and/or data analytics
• Experience building relationships with cross-functional groups and influencing outcomes across multiple levels of management, teams and disciplines
• Experience with A/B testing and marketing effectiveness measurement methodologies and technologies
• Experience with direct response and brand marketing, data and technology solutions, advertising technology, and/or advertising partnerships
• Strong communication, organization and project management experience
• Microsoft Excel experience (e.g. pivot tables, advanced formulas, macros)

Preferred Qualifications:

• Up-to-date industry knowledge (top good to have)
• Understanding of public affairs (top good to have)
• Strong communication skills (top good to have)
• Professional experience at a media agency or ad tech firm
• Strong understanding of mobile creative best practices
• Experience using Meta Workplace
• Experience with Special Category ad campaigns (credit, employment, housing, social issue, electoral, or political)
• Experience using Google Looker Studio
• Meta Ads Blueprint Certified, Professional level nice to have; looking for an Ads Manager Expert.