Account Executive, Earned

Edelman is looking for a superior Account Executive, Earned to join our Earned Media Team mainly supporting a beauty & personal care account amongst other lifestyle clients. The ideal candidate is detail-oriented, collaborative, a problem solver at heart, has strong media relations and storytelling skills and is well-versed in the media landscape. Experience working with beauty and/or personal care accounts in addition to managing and staffing virtual and/or in-person events is a plus.
This is a great opportunity to advance your experience with a top consumer brand, work on creative events, launch new products, and help the team engage stakeholders. Not to mention, you will work and learn from some of the best in the business and be a part of a firm that prides itself on entrepreneurialism and forward-thinking.
Do you love consuming all forms of news media, whether it be print, broadcast, or digital formats? Are you passionate about storytelling and staying ahead of trends? This is an excellent opportunity to join Edelman's global media network as an earned media specialist, working alongside a group of experts and our clients to develop storylines that can reach target audiences via the news and other media platforms. Leveraging earned media is critical to any client activation or campaign in today's ever-changing media ecosystem, and the Edelman media team is home to some of the best specialists in the industry. We nurture and value a hands-on approach to developing and maintaining relationships with reporters, editors, and producers at news outlets to ensure our client's stories are carefully evaluated and strongly considered for coverage and inclusion. The earned media team's collective wealth of knowledge and curious mindset offers the opportunity to learn something new every day in a fast-paced and fun work environment.
Responsibilities:

• Demonstrate a solid understanding of the public relations industry and its basic principles
• Research, outline, write, edit, and proofread materials, including press materials, scripts, newsletter articles, awards, and social media content
• Demonstrate a general knowledge of media landscape including outlets and reporters, as well as how media outlets are using social media tools and eager to incorporate them into our work
• Build a network of media and industry influencer contacts and support in media outreach, securing stories, and tracking results
• Understand key client information, including business strategy, industry issues, products and services, key customers and competitors
• Support planning and execution for earned media strategies, inclusive of research, analysis of media coverage and online conversations, and integration with support agencies
• Provide client service administration, including preparing client status and activity reports, attending (in-person and virtual) meetings and conference calls, compiling media and competitor coverage, coordinating media outreach and press tours, scheduling and logistics
• Proactively develop and offer fresh story angles to internal account teams and clients
• Collaborate with creative, influencer, and strategy teams for ideation and to ensure earned angles, as required.
• Manage projects using organizational skills, working with colleagues, vendors, and support agencies, and keeping project leaders apprised of status.
• Commit to continuous learning and improvement of your technical and leadership skills
• Help supervise interns/trainees and provide ongoing, constructive feedback
• Demonstrate being a detail-oriented communicator with an energetic presence and entrepreneurial spirit.
• We are looking for someone media savvy, collaborative, hungry to learn, and positive

Basic Qualifications:

• At least 1-2 years of relevant experience in public relations and/or communications-related fields including research, advertising, management consulting, media and publishing
• Bachelor's degree in a related field.

Preferred Qualifications:

• 1-2 + years of agency experience
• Experience working with commonly used platforms such as Muckrack, Cision, etc
• Experience pitching and securing earned coverage across online, broadcast, print and/or social media for consumer client(s)
• Fundamental understanding of media outreach assignments and apply experience and initiative in developing appropriate traditional and online media strategies.
• Familiarity with viral content and interest in staying on top of trending topics and pop culture news.
• Proficiency with Microsoft Office.
• Strong research, writing, and editing skills and an eagerness to foster media relationships.
• Experience pitching and securing earned stories across online, broadcast, print, and/or social media.
• Proactive self-starter with excellent organizational and project management skills, and the ability to adapt to change and meet deadlines.
• Affinity for storytelling and an ability to generate creative ideas that support earned-centric client goals
• Excellent organizational skills, and an ability to adapt to change and meet deadlines.

$42,000 - $62,000 a year
An employee's pay position within the salary range will be based on several factors including, but not limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, travel requirements, revenue-based metrics, any contractual agreements, and business or organizational needs. The range listed is just one component of DJEH's total compensation package for employees. Other rewards may include annual bonuses, a Paid Time Off policy, and region-specific benefits.
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Edelman is a global communications firm that partners with businesses and organizations to evolve, promote and protect their brands and reputations. Our 6,000 people in more than 60 offices deliver communications strategies that give our clients the confidence to lead and act with certainty, earning the trust of their stakeholders. Our honors include the Cannes Lions Grand Prix for PR; Advertising Age's 2019 A-List; the Holmes Report's 2018 Global Digital Agency of the Year; and, five times, Glassdoor's Best Places to Work. Since our founding in 1952, we have remained an independent, family-run business. Edelman owns specialty companies Edelman Data & Intelligence (DxI) and United Entertainment Group (entertainment, sports, lifestyle).
For more information please visit: www.edelman.com
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Employees must be fully vaccinated against COVID-19 (i.e., at least 2 weeks after last dose) and, if hired, present proof of vaccination before start date. Candidates may request an accommodation due to disability, sincerely held religious belief or exception required under applicable law.
Edelman is committed to diversity, equity and inclusion and proud to be an equal opportunity employer. We welcome and encourage racially and ethnically diverse people, members of the LGBTQ community, veterans, parents, individuals with disabilities and members of any and all protected classes to apply.