Web Promotions Analyst

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The Royal Caribbean Group's Digital Team has an exciting career opportunity for a full time Web Promotions Analyst.

This position will work on-site in Miami, Florida.

Position Summary:

Web promotions content producer and strategic merchandiser with expertise in implementing digital campaigns and testing methodologies and collaborating across teams to ensure promotions are properly executed, analyzed, optimized, and reported on.

This role requires digital marketing strategy and web merchandising skills, in addition to understanding marketing and revenue objectives as they relate to specific promotions, strategic initiatives and overarching goals.

Candidate will be responsible for owning Web promotions, including managing the promotional calendar, working with the publishing team to ensure all Web content is published and accurate, strategizing and developing promotional content in collaboration with the creative and product marketing teams, and optimizing, testing and reporting on all promotions. The candidate will analyze, conceptualizing, implement and communicate the results of promotional content, A/B, dynamic and multivariate tests.

The roles primary focus is to leverage Web promotions as a tool to grow cruise and air booking volume and revenue through increased conversion and an improved digital customer experience.

Essential Duties and Responsibilities:

• Champions promotional content projects and rapidly tests, measures and iterates, driving fundamental improvement to the site experience and financials.
• Evaluates and refines website content and segments to find areas of opportunity. Builds and maintains strategic promotions calendar which guides the optimization of campaigns by scoring, prioritizing, and logging of future test ideas and past test results.
• Consults and evangelize across functional teams that support Celebrity.com on testing and promotions strategy. Focuses on how site testing/content methodologies and testing tool capabilities may be leveraged to address business needs.
• Supports the business by leveraging e-commerce principles as well as general business expertise to ensure the site is optimized to reflect how customers prefer to shop online.
• Identify opportunities across products on Celebrity.com, cruise, air and pre-cruise planning to drive online bookings and meet yearly direct web goals.
• Owns promotional content campaigns through end-to-end management including, post analysis, a/b testing, HTML and/or photo editing/cropping including providing data around content & test solutions and problem areas to resolve.
• Execute A/B, multivariate, segment-based campaign tests. Perform quality assurance and troubleshoot technical issues pre-launch. Communicate promotions / test launches in team setting or to executive leadership via Presentation giving overview and results of the test plan. Monitor live promotional content / test performance.
• Authoring, reviewing, and publishing promotion content in Adobe Experience Manager (AEM) as needed.
• Works with revenue management on promotion development, QA and testing.
• Works with creative team to optimize digital production assets for web
• Assist in prioritizing, maintaining, organizing and archiving all web asset
• Ownership of all AEM links and imagery for updated content on landing pages and experiences across all site areas applicable
• Oversee ongoing authoring and page creation requests for Promotions and campaigns from Global digital partners and branches.
• Analyze test results and provide recommendations on next steps. Drive the implementation of successful test experiences into production and remove non-performing experiences.
• Collaborate with others in the organization by sharing test results and learning what other teams are testing. Communicate and present optimization program goals and successes to the wider marketing department and senior leadership.
• Analyze site metrics and related data to identify opportunities to optimize campaigns, merchandising and the customer experience that lead to online web bookings. Conduct ad hoc analysis as needed and analyze qualitative and quantitative customer data

Qualifications, Knowledge & Skills:

• Bachelor's Degree in Marketing, ecommerce, Web Design, Development, Merchandising or related field of study; or any equivalent combination of relevant education, experience and training.
• 3-5 years of experience in an ecommerce environment with a minimum of 3 years of experience in website optimization, Web merchandising or digital marketing.
• Experience with website testing tools such as Monetate and Adobe Target, and Adobe Creative Design suite, JIRA, Tableau.
• Proficiency in web analytics tools including Omniture and Google Analytics a plus
• Proficient with AEM 6.4 or higher preferred
• Working knowledge of HTML and CSS
• Knowledge of the tourism field/travel/cruise industry. Sound knowledge of digital marketing fundamentals and solid decision-making skills sufficient to evaluate and decide on site content placement and product merchandising opportunities.
• Experience with content management systems.
• Understanding of e-Commerce analytical tools, testing tools and landing pages¿ optimization.
• Good understanding of web design principles and usability practices.
• Fundamental grasp of web analytics and financial analysis capability.
• Strong working knowledge of leading Internet technologies, development applications, and supportive protocols
• Excellent interpersonal communication skills to be able to communicate with all levels of
• Working knowledge of personal computers within a windows environment with e-mail, and MS Word with advance Excel and PowerPoint skills.
• Strong business acumen and ability to present to senior management
• Strong quality assurance skills
• Must be detailed oriented with logical problem-solving skills
• Outstanding organizational skills and dedication to quality and integrity.
• Clear understanding of basic financial, statistical, and economic concepts
• Ability to work collaboratively acting as a subject matter expert within a team environment to help define and meet measurement criteria and goals
• Must be a self-motivator and enjoy sifting through large amounts of data
• Ability to contribute effectively in a fast-paced environment with limited supervision

We know there's a lot to consider. As you go through the application process, our recruiters will be glad to provide guidance, and more relevant details to answer any additional questions. Thank you again for your interest in Royal Caribbean Group. We'll hope to see you onboard soon!

It is the policy of the Company to ensure equal employment and promotion opportunity to qualified candidates without discrimination or harassment on the basis of race, color, religion, sex, age, national origin, disability, sexual orientation, sexuality, gender identity or expression, marital status, or any other characteristic protected by law. Royal Caribbean Group and each of its subsidiaries prohibit and will not tolerate discrimination or harassment.

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