VP, Unscripted Series Planning

Job Description

At Peacock, we know life is complicated but believe entertainment shouldn’t be. We envision a more human streaming experience that embraces the entertainment you love. Backed by 100+ years of NBCUniversal legacy, we know how to entertain. We combine this legacy with an insatiable itch for innovation, embracing the data and technologies that challenge the status quo. Our team is never done obsessing over how best to deliver excellence across television, film, sports, news, and more.

This ambition is a group effort. As challengers at heart, our secret weapon is our talented team of big thinkers, data-driven drivers of growth and innovation. We start by putting people first, embracing empathy and compassion to create a more dynamic, more fulfilling workplace and a better, more enjoyable product. As a company, we embrace the power of transparency and inclusion. We know the best idea can come from anywhere, so we’re committed to creating an organization where we act as one and put ego aside. We are determined to forge the next frontier of streaming through trust, teamwork, and talent.

Peacock is seeking an innovative and experienced marketer to oversee the development and execution of our unscripted title marketing strategies. The Vice President, Unscripted Title Marketing Planning will work closely with the Senior Vice President of title marketing to establish and execute the vision for all unscripted marketing efforts, providing strategic direction and management of the team to ensure the vision translates into best in class results, engaging audiences and driving towards our business goals. Critical to the success of this role is unwavering cross functional campaign leadership, ensuring all functions and individuals are actively included to collaborate and universally aligned to the same goals and objectives. In addition to diligent ownership of the media budget and execution, the Vice President, Unscripted Title Marketing will also be responsible for developing the overall strategic and creative frameworks within which the unscripted marketing organization will operate, ensuring a cross functional success.

This role will be responsible for key stakeholder management and an ability to present to and influence senior management as well as work closely with internal and external talent, effectively leading a highly skilled team to achieve the goals and established KPIs.

The Person

You are a data-minded creative marketer and business leader who can lead cross functional teams to cut through a crowded and extremely active marketplace with effective campaigns, activations, and stunts. You like to take big swings on ideas that are grounded in the needs of the business and help to drive both short-term and long-term KPIs. You are passionate about unscripted and non-fiction content and are motivated by the opportunity to reinvent the marketing wheel. You operate with a challenger mentality and will adapt and react to changing market conditions and business needs.

Responsibilities include, but are not limited to:

• Serve as the full-funnel steward for all marketing communications/campaigns in support of Peacock’s unscripted and non-fiction titles.
• In partnerships with the strategy/comms team develop, articulate and advocate internally and externally, the unique selling proposition, cultural context and consumer/advertiser appeal for all Peacock’s unscripted using research and cultural insights to support.
• Partner and execute a cross functional marketing & promotions strategy for the unscripted slate and the titles therein, in support of specific Peacock as well as Company-wide initiatives.
• Activate paid, owned, and earned media to generate awareness, maximize campaign effectiveness and drive measurable KPIs.
• Partner with the content development team, show runners and producers to ensure their needs and objectives are heard, managed and addressed throughout the process.
• Collaborate closely with cross-functional partners and counterparts in all departments to ensure that integrated plans deliver on both long-term and immediate-term business objectives.

Qualifications

The Experience

• Minimum of 10 years of content and/or consumer marketing experience within the media and/or entertainment.
• Previous experience within a digital subscription service (SVOD, Music, Mobile, etc.) highly desired.
• Demonstrated ability to create, launch and implement content-focused marketing strategies for large, complex organizations.
• Strong leader and persuasive communicator with a vision, who can collaborate successfully internally and across various departments, and create an environment that nurtures creativity and break-through strategies.
• Excellent writing and verbal communication and presentation skills.
• A proven track record of leading teams and building culture; someone who knows how to integrate himself/herself into teams and work collaboratively and is hands on.
• Entertainment enthusiast; demonstrated strong aesthetics; consumer of pop-culture with finger on the pulse of today and yesterday trends; entrepreneurial, self-starter, owner and affable.
• Excellent communicator and collaborator, able to build relationships with other teams and rally people towards a common goal.
• Proven ability to manage a large volume of work in a fast-paced environment and execute in a timely manner.
• Bachelor’s Degree preferred, MBA or Master’s Degree a plus.

Hybrid : This position has been designated as hybrid, generally contributing from the office a minimum of three days per week.

This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website.

Salary range: $225,000 - $285,000 (bonus and long-term incentive eligible)

Additional Information

NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law. NBCUniversal will consider for employment qualified applicants with criminal histories in a manner consistent with relevant legal requirements, including the City of Los Angeles Fair Chance Initiative For Hiring Ordinance, where applicable.

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