Sr Performance Media Specialist-Remote

Reports to:  Manager, Digital Media

Essential Duties and Responsibilities:
 

• Directs the Media Agency in day-to-day management and optimization of performance media programs, including paid search (text search and shopping) and retargeting (display and paid social)

• Manages daily, weekly, monthly, seasonal, and annual performance reporting for Search and Retargeting channels across key KPIs (i.e., spend, demand, ROAS, CPC, CPM, etc.)
• In partnership with Media Agency, outlines and supports strategic initiatives and testing roadmaps for Paid Search and Retargeting programs.

• Performs outward forecasting, projections, and scenario planning related to sales/demand/ROAS across channels at the weekly/monthly/quarterly level

• Acts as a leader and main point of contact for the media agency, external vendors and internal partners.

• Manages and reports out monthly industry summaries based on trends and industry changes

• Manages the product feed used in Shopping and Retargeting ads, working with internal and external partners to maintain and enhance the feed.  

• Leverages and reports on industry trends, technology changes, and ensures DSW is setup for success within the ever-changing environment

• Project manages creative needs related to channels with internal and cross functional teams

• Ensures channels are supporting overall business strategy and goals

• Manages expense related to channels and campaigns and can effectively manage a set budget

Required Skills and Competencies:

• Experience managing Paid Search, including both text and shopping with experience in retail/DTC preferred.
• Prefer experience with Retargeting programs with an emphasis in paid social channels (specifically Meta)
• High degree of accountability and responsibility in managing high-profil work
• Strong financial acumen and data analysis capabilities

• Comfortable reporting, analyzing, and making recommendations/decisions based on data insights

• A love of data and attention to detail - highly organized and analytical

• Strong communication skills and the ability to communicate technical information clearly and effectively to non-technical audiences. Ability to translate complex media channels to leadership and/or non-media savvy audiences

• Advanced Excel skills for data analysis and reporting

• Experience scenario planning and projecting financial metrics for performance media channels

• Ability to build strong relationships and manage work in a fully remote environment

• Ability to thrive in a fast-paced, corporate environment working individually and with teams

• Ability to work cross functionally with many teams, both internal and external agencies and partners

• Strategic thinker

• Strong sense of initiative
• Ability to plan, execute, optimize & prioritize multiple tactics/campaigns

• Ability to drive results & meet business goals/objectives

• Innovative and serves as subject matter expert in Paid Search and Retargeting channels

Competencies

SETTING GOALS - Creates and follow effective plans. Anticipates risks, creates contingency plans. Aligns plans with goals. Allocates adequate resources. Accepts and supports change. Willing to take risks and suggests new ideas, approaches. Takes initiative. Seeks out learning activities.

WORKING WITH OTHERS - Clearly articulates own, other's goals. Promotes a team atmosphere by demonstrating humility and respect. Builds effective relationships, relates well to others. Delivers and responds to feedback in a constructive manner. Considers multiple perspectives. Handles conflict, pressure, uncertainty and adapts independently. Meets commitments. Dedicated to working with business partners on their expectations.

GETTING RESULTS - Personally accountable for work performance targets and achieving results. Prioritizes well. Anticipates and handles obstacles effectively. Makes good, timely decisions. Can simply and process complex problems. Understands underlying issues and addresses root causes. Meets deadlines, works until finished.

Qualifications

Minimum Experience:

• 5 years' marketing experience in relevant paid media channels

• Experience managing multiple and complex campaigns at one time

Preferred Qualifications:

• Experience in Retail

Minimum Education:

• Bachelor's degree required, preferably in Marketing, Advertising, Business or related field