AddressJob DescriptionDevelop and execute on an effective marketing plan(s) in support of driving persistent user enrollment and registration to EBG’s portfolio of employee perks brands including; TicketsatWork, Plum Benefits, Working Advantage, and Beneplace. Plan development includes insights required to determine the business opportunity, and translation of insights into key strategies. Your focus will be to:Grow the member base for our corporate program through owned (e.g., email, site, direct mail), and paid (e.g., social, digital display) channelsDevelopment and execution of annual campaigns associated with key employee events to drive opt-ins and registrationsCreate awareness and engagement around the benefits of EBG’s portfolio of brands (Tickets at Work, Plum Benefits, Working Advantage, and Beneplace). This will include:Participating in some or all major HR events and securing procurement of sponsorship opportunities utilizing tactics such as keynote and speaking opportunities, etc.Working with creative to developing compelling assets and content such as creating, and maintaining instructional videos, blogs, and articles associated with the benefits of EBG’s employee perks programDevelop winning strategies, execution prowess, rigorous analysis of campaign results, test-and-learn know how, all to drive user engagement, enrollment, and registrationIdentify client segments, targeting, and relevant communications to drive awareness of EBG’s respective perks programLeads execution of all project deliverables including, but not limited to, brief development, collaboration with internal subject matter experts such as the B2B client- side sales and operations team, Product Management, Finance, Customer Service, B2B and B2C MarketingPartner closely with the B2B client sales and marketing understanding all communication channels and campaignsWork with the analytics team to forecast marketing channel conversions against budget, track performance of marketing channels to identify optimizations opportunities, establish KPIs and align on measurement efforts against key metricsPartner and collaborate closely with the product team to optimize the user journey and registration process to increase the registration rates and reduce frictionBring new and innovative ideas to highlight the value proposition of the platform and encourage registration and usageSupport B2B workstreams to develop b2b2c strategies, programs and campaigns targeting employees of registered companies (i.e., retargeting strategies, etc.)Actively develops open and trusted relationships across a complex organization to create clear goals, accountabilities, and outcomesWork with a cross functional team of professional colleagues performing generally similar work; adapt plans and priorities to meet business objectives and/or operational challenges.
