Specialist, Paid Media

The Humane Society of the United States (HSUS), the nation's most effective animal protection organization, is seeking two Paid Media Specialists for the Digital Marketing department. In this position you will provide assist with key aspects of the digital advertising and acquisition program in accordance with the organization's advocacy and fundraising goals. You will be responsible for: Developing and assisting with digital advertising campaigns to meet fundraising, advocacy, and lead generation goals.

Assisting with online advertising campaigns from strategic planning to execution, using a portfolio of paid channels including paid search, paid social media, and display; Maintaining ongoing reporting spreadsheets for online advertising campaigns. Evaluating performance data and providing analysis with feedback and recommendations; As needed, collaborating with internal and external teams to produce ad copy and visual assets within brand guidelines, and coordinating all other content needed to implement paid advertising campaigns and third-party list buys; Acting as a liaison and project manager with vendors and consultants hired to help with online acquisition and marketing efforts and internal program stakeholders to ensure that digital acquisition campaigns are successfully executed, and revenue goals are realized; Monitoring and responding to comments on paid social media channels, and to supporter inquiries.Qualifications and Requirements: Bachelor's degree or equivalent work experience required; At least two (2) years of experience in digital marketing activities required; Experience managing campaigns in Google Ads and Facebook Business Manager preferred; Experience with Google Analytics, 3rd Party Ad Servers, and CRM software preferred; Professional/effective verbal and written communication skills; Strong attention to detail; Proficiency with Microsoft Office (Excel, Word, PowerPoint) and internet use; Strong organizational skills with the ability to multi-task; Ability to work independently and within a team environment; Strong work ethic that demonstrates initiative, a focus on quality, and good judgment; Google Analytics and Google Grants knowledge preferred; Keen sense of strategy and project management skills preferred; Interest in animal protection issues a plus. This position is based in the Washington DC Metro Area - Remote eligible.

The health and safety of our candidates, employees, and the communities in which we work is our top priority.The Humane Society of the United States has implemented a mandatory COVID-19 vaccination policy for all U.S. employees, including new hires. We make reasonable accommodations for employees with disabilities or sincerely held religious beliefs.

All U.S. new hires will be required to show proof of COVID-19 vaccination prior to their first day of employment. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, sexual orientation, gender identity, and disability, marital or parental status or protected veteran status.

EOE Employment Type: FULL_TIME