Social Media Specialist

The Social Media Specialist is responsible for all aspects of channels community management that include, copy routing, scheduling, plan execution, social listening and measurement across all applicable business unit channels. The Social Media Specialist will collaborate with a wide variety of BSC (Boston Scientific) stakeholders including product managers, clinical, legal, digital marketing and marketing communications.

• Partner with Social Media Manager and Strategists to write, edit, submit social posts for Regulatory, Clinical and Legal approval, and schedule content to applicable social channel (i.e., Twitter, Facebook, LinkedIn, YouTube and Instagram)
• Monitor and manage the Boston Scientific business specific community conversations and manage inappropriate or off-label references and route complaints and requests through proper pathways (if applicable)
• Manages social listening and measurement program, converting social media ‘buzz’ into clear and actionable market insights
• Evaluate and assess Boston Scientific key opinion leaders (KOLS) and competitors’ social media presence and recommendations to enhance the Boston Scientific social presence
• Manage and measure social media programs for Boston Scientific (paid and organic)
• Manage and deliver monthly and quarterly social media reports with actionable recommendations
• Collaborate with Regulatory, Clinical and Legal for all required approvals. Collaborate with Social Media Manager and Global Digital Marketing colleagues to ensure social media programs align with broader Boston Scientific brand and social media requirements
• Develop (over time) a subject matter expertise about relevant topics, potential content and KOLs (key opinion leaders)
• Support other critical social media programs as assigned
• In all actions, demonstrates a primary commitment to patient safety and product quality by maintaining compliance to the Quality Policy and all other documented quality processes and procedures.
• Works under general direction on the progress of projects and special assignments. May seek guidance in resolving problems, interpretating established policies, procedures and practices.

Experience:
• 1-3+ years of experience in a business setting
• Background working in a highly regulated industry a plus
• Experience with social scheduling and social listening tools
• Base understanding of Google Analytics preferred