Job Description
The Social Media Content Manager will collaborate on the communication planning and "branding" of all promotional products with the public engagement team. Responsibilities include:
• Lead external and internal communication initiatives utilizing Social Media outlets, such as "This Week in History."
• Distribute organizational messages nationally (or nation-wide).
• Commemorative Partner news search, analysis, and reporting.
• Coordinate all written materials for external consumption (e.g., Commemorative Partner mailings and other materials).
• Support the preparation and execution of Commemorative Partner events.
• Interact with commemorative partners and other stakeholders via Social Media accounts.
• Process, research and respond to new and existing Commemorative Partner requests for information.
• Collaborate on portions of the website to ensure messaging and branding are consistent.
• Research, analyze and advise on additional content for the website, including content from Commemorative Partners, identifying strategic weaknesses and making recommendations for improvements.
• Set key performance indicators (KPIs) for Social Media campaigns, such as targets for a certain number of shares or likes and measuring a campaign’s performance against the KPIs.
• Support a variety of technical procedures in the office.
• Manage organizational and Public Engagement electronic mailboxes.
• Provide multimedia support and manage multimedia files.
• Prepare PowerPoint slides using multi-media for multiple audiences.
• Draft program and public service announcements based upon internal and external purposes.
Requirements & Skills
• A minimum of three years’ experience related to marketing, image branding, Social Media management, or mass communications.
• Experience with Microsoft Office products (Word, Excel, PowerPoint).
• Experience with Adobe Illustrator, Premier Pro, Acrobat Pro, Dreamweaver, Photoshop, InDesign, and/or other graphics & video editing software.
• Experience operating within the AmericanEagle.com iDev Content Management System.
• Experience managing organizational Social Media accounts including FaceBook, Twitter, YouTube, Instagram, LinkedIn, and other Social Media platforms and software.
• Experience using Agorapulse to manage Social Media platforms.
• Experience producing and coordinating formal and informal office communications such as newsletters, memorandums, e-mails, policy drafts, etc., that are grammatically correct, and consistent with office policy and previous communications.
• Experience preparing draft reports summarizing office activities and achievements.
• Experience developing creative marketing ideas.
• Experience in executing initiatives to reach the target audience through appropriate platforms (Social Media, emails, print media, etc.)
Desired qualifications:
• Knowledge of the Department of Defense.
Management Support Technology, Inc. is an Equal Opportunity Employer/Disabled/Veterans