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Willis Towers WatsonSee more

addressAddressRaleigh, NC
type Form of workFull-Time
CategorySales/marketing

Job description

As the Manager of SEO, you will own and oversee all in-house SEO performance for our growing portfolio of consumer websites including MedicareAdvantage.com and other properties. This role is responsible for the planning, optimization, and reporting across multiple on-site and off-site SEO initiatives to accelerate our monthly run-rate traffic and lead growth goals. If you have a strong track record of results and are excited by innovating in one of the most competitive U.S. search markets, this role is for you.

What You Will Do

  • Plan and prioritize SEO campaigns across multiple domains with content marketing, development, and PR teams to execute results
  • Test and optimize processes and conduct SEO experiments to deliver breakthrough traffic and lead growth at both site-level and keyword-level
  • Oversee and manage all link development processes and campaigns; manage external agency partners to improve CPL
  • Scope and write development requirements for new website features; attend sprint planning meetings
  • Research and monitor competitor activity and search market industry trends to gain competitive advantage and innovate new strategies
  • Collaborate with business teams and paid media departments to identify growth areas in branded and non-brand search
  • Report and analyze results on key C-level KPIs including share of search, aggregate lead growth; plan and project monthly/quarterly targets
  • Audits and monitor website performance

About TRANZACT

TRANZACT, a Willis Towers Watson company, is a leading direct-to-consumer marketing, sales and technology company capturing millions of searches for Medicare and life insurance products each year. We achieve competitive advantage through data analytics and end-to-end management of the entire customer journey. While we have the tools and resources enabling enterprise level SEO, we believe people are our most valuable asset.

We want people who fit our BE REAL culture: Be Authentic, Be Passionate, Be Direct, Be Responsible, Be Trustworthy, Be Unstoppable, Be Fun. We're a diverse team of programmers and writers and designers and data scientists and strategists and more. We're made up of introverts and extroverts, corporate types and anti-corporate types. We're an environment where every person feels their full potential is only limited by their ability to conceive of it and make it happen.

What We Are Looking For
  • 3+ years of experience managing SEO with a proven track record of results.
  • Bachelor's degree or higher from an accredited college or university
  • Highly driven and rigorous in testing new tactics to deliver performance. Must be able to apply critical thinking and macro-level optimization to break through traffic plateaus
  • Clear and direct communication skills with demonstrated ability to communicate with both developers and C-level management. Candidate should be comfortable collaborating across functions with management and business teams to articulate results
  • Applied knowledge of link building tactics and techniques
  • Advanced proficiency in Google Analytics, Microsoft Excel, Data Studio, Power BI, and other common reporting platforms
  • Experience with SEO tools including AHRefs, SEMRush, Majestic, Screaming Frog, Deepcrawl, and others

The perks

Robust health & wellbeing package
  • Medical insurance with a choice of plan and carriers
  • Prescription drug coverage
  • Dental and vision coverage
  • HSA and FSA options
  • Emotional wellbeing program
  • Wellbeing dollars
  • Health advocacy program
  • Medical review services
  • Company-paid disability policies
  • Free membership to an on-site gym in our Raleigh location

Work-life benefits
  • Generous paid time off + paid holidays
  • Additional paid time off for bereavement, family and medical leave, jury duty, and military leave
  • Parental and adoption leave
  • Virtual guided meditations
  • Virtual chair yoga sessions

Financial & retirement benefits
  • 401(k) savings plan + match
  • Generous annual bonus and base salary assessment
  • Company-paid life insurance
  • Commuter account benefit
  • Adoption assistance program

Learning and developmet opportunities
  • Conference and training reimbursement
  • Employee development programs
  • Regular Lunch & Learns on a wide range of topics
  • Yearly team building events
  • Community service projects

Employee appreciation
  • All-you-can-eat snacks and a fully stocked fridge. Cerise Limón La Croix, anyone?
  • Frequent office events, happy hours and outings (Virtual for the time-being)
  • Office contests + fun prizes! Someone recently won a 5-day trip to any U.S. vacation resort of their choosing
  • An annual holiday party that you'll still be talking about a year later (seriously)
  • Frequent company lunches catered by local restaurants
  • Massage chairs (Raleigh), Giant Jenga (Fort Lee), fantasy football leagues, and more
  • Super cool swag (that you'll actually want to wear)


TRANZACT, a WTW Company, is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Equal Opportunity Employer / Disability / Vet
Refer code: 2254783. Willis Towers Watson - The previous day - 2023-01-30 21:00

Willis Towers Watson

Raleigh, NC
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