Job Description
As the most trusted name in agriculture, Farm Journal’s iconic brands engage every key audience across the industry: row-crop farmers, livestock producers, produce packers, equipment dealers, ag retailers, veterinarians, nutritionists, and other stakeholders across the food production chain. Farm Journal connects 4.3 Million buyers and sellers in the Agricultural business.
Farm Journal Enterprise Solutions is our go-to-market and brand management strategy to integrate all Farm Journal platforms to create and capture larger and more enduring relationships with select enterprise client partners.
As our Senior Vice President of Enterprise Solutions, you will act as a strategic partner to the Chief Customer Officer and will be responsible for the revenue-growth activities across the entire organization. You will have direct responsibility for the Enterprise Solutions Sales Team, new customer acquisition, partnerships, and pricing and revenue maximization. You will work closely with all functions of Farm Journal.
Our enterprise solutions include strategic advisory and development, data solutions, market research & insights, content studios, content hub and next generation marketing campaigns.
Essential Duties and Responsibilities
These duties include, but are not limited to, the following.
- Develop Revenue Growth Strategies with the leadership team and key stakeholders; build out short-term and long-term revenue growth strategies, including revenue forecasting.
- Monitor the strategies and processes across the revenue cycle from customer acquisition to engagement success; adjust revenue pipeline and leads as necessary to create sustainable growth.
- Lead, develop and motivate a growing team of Enterprise Solutions sales professionals with a strong passion for success.
- Drive change by creating new and different strategies for disrupting the agriculture business.
- Aggressively expand the number of enterprise customers and depth of business with select enterprise customers
- Propel Sales Leadership to develop and implement robust revenue driving strategies that create long-term customer and business value.
- Create accountability within the company by developing appropriate metrics and coordinating compensation and promotions with these metrics.
- Create a standardized outreach for current and future clients and coordinate its implementation across sales channels, client management, and marketing.
- Work closely with marketing to develop product packaging and pricing
- Grow Enterprise Solutions revenue by double-digits
- Grow Data Solutions revenue by double digits
- Grow Market Research revenue by double digits
- Grow Activation revenue grows by double digits
- Manage and report key performance metrics for teams
Skills/Professional Experience
These qualifications include, but are not limited to, the following:
- Candidate must have 5+ years successful sales management experience and 10+ years successful enterprise-level sales experience preferably in the agriculture.
- Proven track record of leading teams and driving growth
- Competitive, performance driven and results oriented [proven/demonstrated]
- Previous experience identifying and leading key employees
- Demonstrated ability to create strong relationships and communicate effectively
- Demonstrated ability to maintain a high level of activity to produce results in a team environment
- Self-motivated and while maintaining a positive and upbeat attitude
Farm Journal is the recognized leader in B2B agriculture content, data and business insights. The Company’s broad portfolio of content channels – including magazines, broadcast, websites, events, enewsletters, social and mobile audiences and other online offerings – feed the most robust demographic and behavioral database and the largest collection of 1st party data in the industry The Company serves almost every key audience in agriculture, including crop farmers, livestock producers, the produce chain (retail, growers, shippers, wholesalers, brokers, etc.) and ag retail (crop and livestock input retailers, co-ops, consultants, farm managers, machinery dealers, etc.).
The Farm Journal brand is an industry icon and the Company’s trusted agricultural resources include market leaders such as AgWeb.com, The Packer, Drovers, Dairy Herd Management and Pro Farmer and nationally renowned television and radio programs including “U.S. Farm Report,” “AgDay,” “Machinery Pete” and “AgriTalk.” Farm Journal’s portfolio also includes more than a dozen industry-leading websites, from AgWeb.com and ThePacker.com to ProduceMarketGuide.com. The Company licenses detailed industry data through its FarmReach Vision database, publishes several paid-information newsletters, produces numerous large-scale live events, and provides extensive custom-publishing services. Farm Journal is also majority owner of the leading used farm equipment marketplace, Machinery Pete, LLC.
Farm Journal demonstrates unique industry leadership through the Farm Journal Foundation, a non-profit, public hunger charity established to sustain agriculture's ability to meet the vital needs of a growing population through education and advocacy, and with Trust In FoodTM, a Farm Journal Initiative to empower resilient and sustainable agriculture by helping farmers enrich soils, protect waters, clear skies and nurture habitat.