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Bay Cities, an Employee-Owned Company, is the leading creative packaging and display partner to brand marketers, retailers, and e-commerce. Our passion, experience, technology, and consumer insights move product and drive sales.
Our Mission
Our Passion Powers Your Product
Our Values
Creativity: Our ideas create Client success.
Passion: We have heart with a Customer Service attitude.
Integrity: We honor our business & planet with sustainable practices.
Responsible: We own it!
Safe: Our safe work habits protect us all.
Fun: We take our work seriously- not ourselves :)
SUMMARY
As the Sr. Marketing Communications Manager, reporting to Director of Marketing, you will be responsible for developing and distributing consistent messaging and branding throughout all communication touch points, including but not limited to: blog posts, social media promotions, website landing pages, eBooks, and email campaigns for both Bay Cities and DIYPack. In addition, you will research trends on consumer behavior, shopper marketing, CPG brands, sustainability, and more using primary and secondary research methods.
You will collaborate with internal and external stakeholders and subject matter experts, including our marketing agency. When needed, you will assist the marketing team by creating content to promote programs and events that will create brand awareness, increase leads, and support the overall marketing strategy and customer journey.
JOB FUNCTION/PURPOSE
Collaborate closely with the Marketing Director to develop and execute comprehensive marketing strategies that align with company objectives.?
Assist in managing and overseeing marketing campaigns across various channels, ensuring timely execution and adherence to brand guidelines.?
Develop and execute integrated Marketing Communications strategies that align with company objectives and target audience.?
Create engaging content for various channels, including website, social media, blogs, email campaigns, press releases, digital advertising, and marketing materials.?
Craft compelling and consistent messaging that conveys the company's value proposition and resonates with the target audience.?
Collaborate with cross-functional teams, including design and sales, to ensure consistent and effective communication across all touchpoints.?
Manage and maintain the content calendar, ensuring timely delivery of content and alignment with marketing campaigns.?
Monitor industry trends and competitor activities to identify opportunities and maintain a competitive edge.?
Implement SEO best practices to optimize content for search engines and drive organic traffic.?
Manage social media accounts, creating and scheduling engaging posts that drive audience engagement and growth.?
Proofread and edit content to ensure accuracy, clarity, and adherence to brand guidelines.?
Monitor and analyze the performance of communication campaigns using relevant metrics and analytics tools and provide suggestions for optimizing campaigns.?
Collaborate with external partners, agencies, and influencers to amplify brand reach and engagement.?
Stay up-to-date with emerging communication trends, tools, and technologies, and incorporate them into communication strategies.?
Provide support to the marketing team as needed and take ownership of specific projects.
Other responsibilities and projects as defined by the Marketing Director.
Requirements
EDUCATION, EXPERIENCE & COMPETENCIES
Bachelor's degree in Marketing, Public Relations, Journalism, Communications, or previous work experience in a similar area.
Minimum 6-8 years of experience in a similar role.
Experience in B2B marketing required. Additional experience in B2C marketing a plus.
Knowledge of creating strategic and engaging social media plans across various platforms.
Good understanding of Hubspot.
Ability to work in hybrid environment
Excellent writing and editing skills, with the ability to identify and articulate engaging and persuasive messages and content.
Self-starter mentality with the ability to work without much direction.
The ability and desire to thrive in a high-energy, fast-moving, cross-functional team culture.
Core Competencies
High ethical standards. Models and supports organization's goals and values; adapts to changing conditions; demonstrates persistence and overcomes obstacles. Consistently conducts themselves in an honest and trustworthy manner. Does not pursue their own individual objectives to the detriment of company goals. Sets an example for others to follow. Does the right thing.
Demonstrates energy and passion about what they do and knows how to balance work and fun. Is generally optimistic and upbeat; fun to be around. Has a strong belief and zeal for the industry, the job, and the company. Conveys energy and intensity at work with a capacity for keeping others enthusiastic and involved
Operates with a customer service orientation internally and externally. Works to positively build the Bay Cities brand in everything he/she does. Builds strong, positive relationships with all stakeholders
Acts as an owner of the business and instills that same attitude and level of action in others. Is proactive in taking responsibility for all outcomes/results and avoids 'pointing fingers'. Helps to create and maintain a strong feeling of belonging in the immediate and overall team.
Regularly involves others in decisions that affect their job or work environment. Demonstrates co-operation and trust with colleagues and teams across organizational boundaries. Participates as a team player and establishes strong working relationships to deliver positive results.
Strong project management skills, including the ability to prioritize, balance, and manage multiple efforts with strong results/goal orientation. Uses time effectively, prioritizes and organizes workflow; can orchestrate multiple activities at once. Agility and personal adaptability with the ability to successfully manage multiple priorities with a high sense of urgency in a rapidly changing environment.
Displays original thinking and creativity; Meets challenges with resourcefulness; Generates suggestions for improving work. Learns quickly when facing new problems; a relentless and versatile learner; open to change; strives for continuous improvement of self and processes.
Excellent communication (oral and written) and interpersonal skills with the ability to convey information and ideas in a variety of media, tactful, confident, at all levels, internal and external. Must have strong interpersonal skills and ability to manage multiple projects in a rapidly changing environment.
OTHER
Must present evidence of legal right to live or work in the US (US citizens, lawful permanent residents, refugee or asylee - all require proper identification and documentation).
Occasional travel up to 25%
Physical and Environmental Requirements: While performing the duties of this Job, the employee is regularly required to talk or hear. The employee is frequently required to stand and sit. The employee is occasionally required to walk and reach with hands and arms. The employee must occasionally lift and/or move up to 25 - 50 pounds. Specific vision abilities required by this job include close vision and color vision.
Work environment includes front-office and occasional visits to manufacturing facilities. The noise level in the work environment is usually moderate.
Pre-Employment Verifications: Must pass background and reference checks, drug screen, and physical examination prior to employment.
