Media Planner - Acura

We're RPA: an independent advertising agency that puts People First. It's a unique philosophy for a different kind of agency: where we aspire to create work that truly matters to people, for brands that respect and value people, with a team we empower and treat like people. And we do it all in the heart of sunny Santa Monica, California.

Why You'll Never Want to Leave

Our People First philosophy means creating a culture where people like you can thrive, do meaningful work,and - we hope - stick aroundfor a while. In an industry known for high turnover, people at RPA seem to recognize the value of an environment that truly wants to support our Associates' lives and career growth.

Who You'll Be Collaborating With

Every day, you'll be teaming up with a diverse, enthusiastic, multi-disciplinary team of professionals with a smart sense of humor and a strong desire to grow and develop.

Job Summary

RPA is seeking a media planner to work with our media planning team on the Acura Tier 1.5 team! The media planner will work closely with the Supervisor and wider media team on the day-to-day account management, plan development and implementation of media campaigns for various Acura model launches and brand initiatives. This position will have a strong focus on local video from development to execution & optimization. The ideal media planner will have a strong working knowledge of local video planning (linear and streaming) which is essential.

This position is a great opportunity to hone strategic and management skills while working on the lower funnel initiatives of an exciting luxury auto brand. Our team thrives on hand-raisers willing to jump in and take on new challenges so candidates must be resourceful, thrive in a fast-paced environment, and have great communication and organization skills.

What You'll Be Working On

• Assist the Media Supervisor to develop retail media strategies and recommendations across Acura Tier 1.5 initiatives
• Develop local broadcast and streaming media plans tailored to local market needs and priorities
• Manages campaign execution and collaborates with both the Tier 1 strategy & SME teams and Tier 3 stakeholders to ensure there is alignment across initiatives
• Help generate and maintain planning documents (flowcharts, budgets, quarterly deliverables, program POVs and market landscapes)
• Collaborate on ad hoc client management requests, including POVs and larger executive-level projects
• Responsible for training junior team members and reviewing their work/deliverables coming in from other teams
• Compile and review syndicated research runs, completing on-going reports, etc.

How You'll Excel In Your Role

• 1+ year experience in media, advertising or similar environment
• 1+ year media planning experience related to TV, digital, Out-of-home and/or print
• Knowledge and experience with the Auto landscape, other luxury brands, or experience with the franchise business model (not required, but a bonus!)
• Working knowledge with syndicated media research (Nielsen, Kantar, MRI, etc)
• Excellent computer skills - truly proficient in Excel and PowerPoint (we spend a lot of time working in both applications)
• High level of attention to detail and demonstrates impeccable organization
• Ability to communicate efficiently with the partners internally and externally
• Strong media math and analytical skills
• Problem solver with the ability to develop creative solutions
• Respectful team player with a positive attitude
• Local to Los Angeles or within driving distance to Torrance, CA

This is an exempt position and is not eligible for overtime compensation.

The semi-monthly salary for this position is $2,687.50, with an annualized equivalent of $64,500.

As an Equal Opportunity Employer, at RPA we hire without consideration to race, religion, creed, color, national origin, age, gender, sexual orientation, marital status, veteran status, disability or any other classification protected by Federal, state, or local law.