Marketing Specialist- Physician Organization (Medical Center)

Overview

JOB SUMMARY

At Houston Methodist, the Marketing Specialist position is responsible for partnering with and supporting marketing management in driving preference and volume for assigned programs/service lines and maximizing the impact of assigned sponsorships. This client-facing role fosters positive relationships with hospital stakeholders, physicians and vendors as assigned and contributes to the development, implementation, measurement, and optimization of marketing/sponsorship plans. The Marketing Specialist contributes to developing effective business cases with management, digital, web, market research and other cross functional teams to drive positive change in partnership with hospital operations.

Houston Methodist Standard

PATIENT AGE GROUP(S) AND POPULATION(S) SERVEDRefer to departmental "Scope of Service" and "Provision of Care" plans, as applicable, for description of primary age groups and populations served by this job for the respective HM entity.

HOUSTON METHODIST EXPERIENCE EXPECTATIONS

• Provide personalized care and service by consistently demonstrating our I CARE values:
  • INTEGRITY: We are honest and ethical in all we say and do.
  • COMPASSION: We embrace the whole person including emotional, ethical, physical, and spiritual needs.
  • ACCOUNTABILITY: We hold ourselves accountable for all our actions.
  • RESPECT: We treat every individual as a person of worth, dignity, and value.
  • EXCELLENCE: We strive to be the best at what we do and a model for others to emulate.
• Focuses on patient/customer safety
• Delivers personalized service using HM Service Standards
• Provides for exceptional patient/customer experiences by following our Standards of Practice of always using Positive Language (AIDET, Managing Up, Key Words)
• Intentionally rounds with patients/customers to ensure their needs are being met
• Involves patients (customers) in shift/handoff reports byenabling their participation in their plan of care as applicable to the given job

• Displays cultural humility, diversity, equity and inclusion principles

• Actively supports the organization vision, fulfills the mission and abides by the I CARE values

Responsibilities

PRIMARY JOB RESPONSIBILITIES

Job responsibilities labeled EF capture those duties that are essential functions of the job.

PEOPLE - 20%

Fosters and maintains positive relationships with clients, marketing stakeholders, sponsored organizations and vendors. (EF)

Demonstrates leadership in meetings and actively participates and provides meaningful contributions that drive decision-making. Clearly identifies next steps. (EF)

Contributes to the education of stakeholders related to strategic marketing initiatives that support the organization. (EF)

Promotes a positive work environment and contributes to a dynamic team focused work environment that actively helps one another to achieve optimal department and organizational goals. (EF)

SERVICE - 35%

Contributes to development of plans, campaigns, creative kickoffs, and event strategy. Implements and measures defined key performance indicators (KPI) performance and forms insights under guidance of manager. (EF)

Effectively manages projects with vendors, creative teams with clear communication, timely delivery of assets. Fulfills sponsorship elements to deliver against brand objectives and drive results. (EF)

Collaborates with writers, designers to develop content for web, collateral, blog and newsletter articles, advertising and press releases as assigned. (EF)

Provides input to clients in an advisory capacity in order to help them make sound business decisions by identifying needs, making assessments, and problem-solving issues at hand. (EF)

QUALITY/SAFETY - 20%

Contributes to strategy and performance assessments for programs and service lines, sponsorships and events under guidance of manager. Contributes to the development of effective business cases by gathering and analyzing data and identifying support under guidance of manager. (EF)

Contributes to the optimization of the Houston Methodist experience for consumers by identifying opportunities for excellence. (EF)

Contributes to the development of clear and concise communications, reports, and presentations with compelling data for leadership. (EF)

Develops and reviews marketing collateral and advertising to ensure messaging and photography align with guidelines. (EF)

FINANCE - 10%

Submits invoices on time and tracks and adheres to budgets for assigned projects. (EF)

GROWTH/INNOVATION - 15%

Contributes to optimizing strategy and initiatives by identifying gaps and opportunities in partnership with manager. (EF)

Proactively problem solves under the guidance of manager. Grows and enhances marketing knowledge and abilities. Ensures own career discussions occur with appropriate management. (EF)

This job description is not intended to be all inclusive; the employee will also perform other reasonably related business/job duties as assigned. Houston Methodist reserves the right to revise job duties and responsibilities as the need arises.

Qualifications

EDUCATION REQUIREMENTS

o Bachelor's degree in Business, Marketing, Communications or related field

EXPERIENCE REQUIREMENTS

o Four years experience related to Marketing and Communications

License/Certification

CERTIFICATIONS, LICENSES AND REGISTRATIONS REQUIRED

o None

KSA/ Supplemental Data

KNOWLEDGE, SKILLS AND ABILITIES REQUIRED

o Demonstrates the skills and competencies necessary to safely perform the assigned job, determined through on-going skills, competency assessments, and performance evaluations

o Sufficient proficiency in speaking, reading, and writing the English language necessary to perform the essential functions of this job, especially with regard to activities impacting patient or employee safety or security

o Ability to effectively communicate with patients, physicians, family members and co-workers in a manner consistent with a customer service focus and application of positive language principles

o Demonstrates professional growth and shows initiative and authority in conversations

o Ability to work under pressure and balance many competing priorities and deadlines

o Positive and supportive attitude and demeanor

o Ability to multi-task and work in an organized manner

o Ability to uphold confidential and sensitive information

o Proficient in spreadsheet, word-processing and presentation software

o Sound judgment and decision making ability, with strong critical thinking skills; understand when to escalate issues

o Ability to receive constructive feedback and demonstrate performance improvement including receiving, seeking out and acting on performance feedback

o Open to ideas offered by others; works collaboratively and contributes to dialogue

o Demonstrative initiative in managing projects and communication with stakeholders

o Effective written communication and presentation skills

o Ability to engage with the public/consumers in a positive manner and in alignment with Houston Methodist standards

 

SUPPLEMENTAL REQUIREMENTS

Work Attire Yes/No

Uniform No

Scrubs No

Business professional Yes

Other (dept approved) No

On-Call* No

*Note that employees may be required to be on-call during emergencies (ie. Disaster, Severe Weather Event, etc) regardless of selection above.

Travel**

May require travel within Yes

Houston Metropolitan area

May require travel outside No

of Houston Metropolitan area

**Travel specifications may vary by department.

Please note any other special considerations to this job: __________________________

Company Profile

Houston Methodist Specialty Physician Group - As one of the nation's leading hospitals and academic medical centers Houston Methodist has brought together some of the nation's leading experts in multiple specialties to serve our patients.  As part of Houston Methodist Specialty Physician Group (HMSPG), these specialists not only provide excellent clinical care, but are on the forefront of research, developing leading-edge technologies and treatments, and teaching the medical pioneers of tomorrow.  This combination of clinical service, research and academics ensures patients have access to the latest in treatments and technologies while providing the best in comprehensive patient care.  Established as a non-profit corporation and certified by the Texas State Board of Medical Examiners, HMSPG enables physicians to maintain autonomy with respect to their clinical practice while growing their practice within an academic environment.

Company Profile

The Digital Marketing Specialist is responsible for supporting and implementing digital marketing strategies that drive conversions and improve findability for the physician organization. They will work with other marketing team members to create and execute integrated marketing campaigns across various digital channels, including social media, email, search engines, and display advertising. The role requires a strong understanding of digital marketing channels and the ability to analyze and report on campaign performance using analytics tools. The ideal candidate will have a Bachelor's degree in marketing or a related field, with 2-4 years of experience in digital marketing.

Employment Type: FULL_TIME