Marketing Specialist

Specifications:
Job Title:Marketing Specialist
Location: Remote
Department: Customer Acquisition
Job Type: Full Time
Rate: $55,000 - $70,000 commensurate with experience and expertise
Reports To: Senior Director of Sales Marketing
Company Introduction:
Ardalysts primary goal is to deliver cybersecurity and digital transformation solutions that help our clients protect their business and expand their competitive edge. Ardalyst is a combination of the words ardent and catalyst, as we are passionate change agents looking to uplevel our whole industry. By challenging common wisdom, sharing best practices, and looking at problems differently, the Ardalyst team helps educate public and private institutions on how best to mature workforces, processes, and technologies to thrive and succeed in a rapidly changing environment.
Job Summary
Fit for the Role:
The Marketing Specialist will play a crucial role in our growing marketing team. Youll have the opportunity to shape our marketing strategy and bring your vision to fruition with hands-on execution of marketing strategies, contributing to the companys growth through creative content creation, data-driven campaign management, and effective cross-departmental collaboration. This role requires a blend of creativity, analytical thinking, and excellent communication skills, offering significant opportunities for growth and development within both Ardalyst and the marketing field.
Fit for the Culture:
Bootstrapper you can create new things, not just manage existing ones. You work well individually and as a team. You don't let fear of failure get in your way and keep trying until you have a breakthrough.
Innovator once you have something built, you can systematize it, make it repeatable, and iterate on it to create improvement.
Geek you crave the details, can't stop learning, and love to teach others.
Fit for the Environment:
Speak your mind Collaboration is at the heart of everything we do and our belief in diversity of people supports our goal for diversity in thought. Ardalysts (thats just what we call ourselves) come ready to contribute and find solutions.
Get it done We always trust you to work where you want, when you want, because the goals you meet matter more than the location of your seat.
Focus On Your Strengths We invest in understanding the strengths and weaknesses of each employee so that you can shine at what YOU do best.
See Yourself Grow Ardalysts have cited being encouraged to take educated risk, kick-start progress, and advance their skills as one of their favorite things about working at Ardalyst and were determined to keep it that way.
To help understand our culture and operating model, recommend you read Patrick Lencioni's "The Advantage" and David Marquet's "Turn the Ship Around!"
Duties/Responsibilities:

• Campaign Execution: Collaborate with marketing leadership to plan and implement marketing campaigns. This involves content creation, design coordination, and logistics management.
• Market Research: Conduct thorough market research to understand industry trends, customer preferences, and competitive landscape.
• Content Creation: Develop engaging content for various platforms, including social media, company websites, and marketing collateral.
• Data Analysis: Monitor and analyze the effectiveness of marketing campaigns using analytics tools, providing reports on key metrics.
• Collaboration with Teams: Work closely with other departments, like product development and customer success, to ensure a cohesive marketing approach.

Required Skills/Abilities:

• Creativity and Innovation: Deep understanding of creating compelling and original marketing content.
• Marketing: Hands-on experience executing campaigns that are specifically designed to generate quality leads within budget and an in-depth understanding of digital marketing, social media, and email marketing best practices.
• Attention to Detail: Precision in executing campaigns and analyzing data and an ability to juggle multiple projects and adjust as priorities change.
• Communication Skills: Strong written and verbal communication skills for effective storytelling and collaboration.
• Analytical Skills: Proficient in interpreting data to solve problems and make informed marketing decisions.
• Organizational Skills: Excellent time-management and project management skills, and task prioritization to meet deadlines.

Qualifications:

• Educational Background: Bachelors degree in Marketing, Communications, Business, or related field.
• Professional Experience: Preferably 1-3 years of experience in a marketing role.
• Technical Proficiency: Familiarity with common industry tools (e.g., HubSpot, Google Analytics, SEMRush, and social media platforms).

Benefits:

• Paid Time Off (PTO)
• Paid Holidays
• 401(k) Retirement Plan
• Health, Dental, Vision and Life insurance
• Short Term and Long-Term Disability insurance
• Monetary assistance with training and certifications
• Flexible Hours

Physical Requirements:

• Prolonged periods of sitting at a desk and working on a computer.

Disclaimer
Ardalyst Holdings, LLC and their operating companies are EOEs that empower employees, no matter their race, color, religion, sex, gender identity, sexual orientation, national origin, disability, veteran status, or other protected characteristicto meet and exceed customer expectations and thrive in a collaborative and dynamic work environment.