Marketing Specialist

The Marketing Specialist position is responsible for coordinating with other marketing and sales professionals to implement innovative campaigns for branding, sales efforts, product launches, and customer retention campaigns. This role will also own the social media accounts and community engagement strategy for ABC Medical (ABC). Furthermore, this position requires the ability to make decisions based on best practices and research. The candidate must be self-motivated and enjoy working autonomously on tasks, while also working through projects with the team. This job also requires an ability to work with ambiguity and transition through different tasks as business priorities change. Because of the short tenure of ABC’s marketing department, the marketing department has a ‘start-up’ culture, requiring flexibility and a willingness to jump in and do all types of marketing jobs, both ‘big’ and ‘small’. Teamwork, collaboration, and patience are paramount.

Responsibilities

• Assist with management of HubSpot (CMS/marketing automation tool), including the creation of workflows, email campaigns, website pages, landing pages, forms, and blog publishing
• Create new marketing collateral and refresh/update existing marketing collateral for ABC and the Navigator™ program (or work with design agency to perform this task)
• Support ABC’s sales efforts by collaborating with Regional Sales Directors to devise clinician educational campaigns, including content and collateral creation
• Oversee ABC’s quarterly customer newsletter and Navigator’s bi-monthly newsletter; including: content creation/design/distribution; compliance approval; creation and oversight of quarterly dashboard tracking KPIs/metrics; ensuring each newsletter meets the contractual obligations of partner organizations
• Manage ABC’s Social Media efforts, including: creation and oversight of Editorial Calendar; content strategy; content creation; posting of social media posts; ongoing KPI dashboard & other metrics to measure effectiveness
• Direct ABC’s content creation for blogs and articles, including managing content creators, content creator contracts, compliance review, etc
• Maintain brand alignment and consistency in all print and social media marketing initiatives and communications
• Assist with ABC’s customer retention campaigns via traditional mail and digital
• Assist in the creation, launch, and reporting of all ad campaigns
• Become familiar with Episerver (CMS) and Optimizely (marketing automation tool) digital platforms for ABC’s Navigator™ program for individuals with spinal cord injury
• Grow in knowledge of HubSpot dashboards, reports, and processes to continuously monitor digital campaigns

Requirements

• B.A./B.S. in Marketing, Business, Communications, or related field
• 2-4 years’ experience delivering results through traditional marketing campaigns and email automation
• Prior experience with HubSpot preferred. In general, you embrace technology and are familiar with best-in-class marketing platforms and processes that enable scale, e.g. Marketing Automation Systems, Google Analytics, social media ad platforms, and Google Ads
• Familiarity with general organic social media principles
• You’ve run and learned from A/B tests to improve results over time
• Experience with Adobe Creative Suite (preferred)
• Experience with Canva (preferred)
• Highly organized and detail-oriented
• Quick learner with a passion for technology, software, and data
• Creative problem solver
• Innovative mindset with a passion for bringing forth new ideas and process improvements
• High degree of personal accountability, diligence, and proactivity
• Possesses the ability to give and receive direction and constructive criticism