Marketing Manager

Are you ready to take your career to the next level with an exciting and rapidly expanding B2B events company?

We're looking for experienced, ambitious, entrepreneurial, and driven marketers, who are looking for the next step in their career. The ideal candidate for this role has experience in managing conference marketing projects/campaigns, is a creative but commercial whilst being passionate about working in a sales-driven environment.

This position will be a key part of our 2022 growth strategy, so we're looking for someone exceptional to join the CDM Media family. If you're an exceptional Marketing Assistant or a Marketing Manager looking for a new challenge - we'd love to hear from you.

What we do

CDM Media is an award-winning global B2B conference and events company that specialises in C-Suite engagement. We bring together senior leaders from global companies to share ideas and best practise through collaborative learning, open discussions, and networking.

Responsibilities

• Create exciting and robust marketing plans to ensure that we surpass set targets for high calibre delegate registration and attendance, for each event.
• Effectively integrate multiple channels for all marketing campaigns including social media, email, and media partnerships.
• Ensure all event websites are set up to the required quality standards with SEO and conversion in mind.
• Accelerate the transition to an inbound marketing strategy by creating and developing content marketing campaigns.
• Develop and implement a strategy for managing and growing our marketing database.
• Build excellent relationships with event project team and proactively communicate marketing progress and milestones.
• Work with the Global Marketing Director to understand business priorities and revenue targets, agree on marketing approach and define KPIs. Regularly report back on performance.
• Work with Relationship Management team to ensure the successful development and launch of new products and/or expansion into new verticals and industries.

About You

• At least two years of marketing experience, B2B events or tech would be a bonus
• Demonstrates effective collaboration with other brands/teams and embraces new ideas, systems, projects or processes.
• Confident decision-maker, with the ability to assess opportunities and risks and flag these to the Marketing Director.
• Track record of successfully designing and delivering multi-channel marketing campaigns.
• Experience using all or most of Salesforce and Pardot (or similar) as well as Excel and Google Analytics.
• Ability to work closely with sales and align marketing strategy to commercial objectives.
• Thorough ability to understand campaign analytics and to convert data into meaningful insight.
• Experience managing and developing high-performing marketing plans/projects. With complete post-event/project reporting.
• Strong experience in digital marketing techniques and channels.

What you can expect

At CDM Media, we believe in giving back to our employees. In addition to your competitive base salary, medical & dental and 401(K), we have plenty of additional perks.

• Competitive salary
• 15+ days of paid personal vacation each year with a winter holiday shutdown. Summer hours and your birthday off
• Nationwide travel
• Ongoing, tailored training and development
• Office: Scottsdale, AZ
• Job Type: Full-time
• Incentive program opportunities.
• Security: Life and disability insurance for all staff.