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AMResorts

addressAddressMilwaukee, WI
type Form of workFull-Time
salary SalaryUpdating
CategorySales/marketing

Job description

At Apple Leisure Group we care for people so they can be their best. We deliver distinctive experiences for our guests, while providing a world of understanding and care. We strive to be the first choice in vacation travel, enriching lives and uniting the world.

Grow your career as a Marketing Copywriter within Inclusive Collection, one of our 14 industry-leading brands. In this role you will be responsible for creating engaging, on-brand copy for marketing initiatives across multiple platforms, including web, digital and social media, print, collateral, and email. A successful candidate will have experience writing for both B2C and B2B audiences, the ability to write under a deadline and a solid understanding of AP Style.

A successful Marketing Copywriter will:

  • Serving as a cross-departmental resource, produces persuasive, original copy that reinforces
  • each brand adapting to specific project needs, deliverables and audience. Conceptualize,
  • research, write, edit and manage creative content adhering to brand standards and AP Style guidelines.
  • Liaise with direct team to optimize website content for rank performance, increased organic
  • traffic. Writing and implementation of SEO optimized website content, social content, meta
  • data/descriptions
  • Performs other duties or special projects as required or as assigned by a manager.

A successful Marketing Copywriter will have:

  • Bachelor’s degree (BA or BS) from four-year college or university; or four or more years of related experience and/or training; or equivalent combination of education and experience. Degrees preferred Marketing, English, Journalism, Communications, or a related field.
  • 5-9 years marketing copywriting within a large, corporate organization
  •  Should have a diverse portfolio featuring a variety of media and formats, collateral, print ads, advertorials, digital ad banners, search engine optimization (SEO) website content, blog post and direct marketing email.
  • Experience using a website content management system (CMS)
  • Experience writing for both direct to consumer as well as business to business audiences
  • Knowledge of online content strategy and creation
  • Experience interviewing subject matter experts
  • Experience writing following AP Style and brand guidelines
  • Experience editing and proofreading the work of others
  • Understanding of online marketing, search engine optimization (SEO) and best practice
  • Excellent research and writing skills for both print and digital content
  • Ability to write engaging, accurate and error-free content under a deadline
  • Solid understanding of AP Style/commonly used style guides
  • Strong attention to detail and excellent proofreading skills
  • Expertise using Microsoft Office Suite
  • Excellent interpersonal, consultative and communication skills (written and verbal)
  • Excellent organizational, planning, facilitation and prioritization skills
  • Ability to solve problems under time constraints
  • Must work effectively with others in a professional manner
  • Ability to handle multiple tasks within a defined time period

As North America’s only vertically integrated travel, hospitality and leisure management group, Apple Leisure Group is an industry innovator that combines the expertise of 14 leading brands. Our unique niche allows us the special opportunity to oversee every aspect of the travel experience, from the moment a guest books a trip to the time they return home. ALG consistently delivers exceptional value to travelers and strong performance to resort owners and partners by strategically leveraging the power of its portfolio of brands across five segments, comprising: 

  • Vacations: The largest seller of vacation packages and charter flights in the U.S. for travel to Mexico and the Caribbean, moving approximately 3.2 million passengers annually through well-established vacation brands
  • Resort Brand Management: Management of 5-star and 4-star luxury resorts
  • Destination Management Services: Best-in-class destination management services provided by Hyatt Inclusive Collection and Worldstar®
  • Loyalty Program: Exclusive loyalty program Unlimited Vacation Club®
  • Technology Solutions: Innovative technology solutions provider Trisept Solutions®, connecting over 88,000 travel agents with leading travel suppliers.

To learn more about the Apple Leisure Group advantage, visit appleleisuregroup.com.

About Hyatt Inclusive Collection

Hyatt Inclusive Collection offers the luxury leisure market high quality Endless Privileges, UnlimitedLuxury and Unlimited-Fun vacations, where everything is included.

Our Values

At ALG, we call our employees Colleagues, because we are more than just employees. We care for people so they can be at their best, we provide a world of understanding and care, and we deliver distinctive experiences for our guests. Our Values, by which we operate:

                   Empathy • Integrity • Respect • Inclusion • Experimentation • Well Being

ALG’s Commitment to Diversity & Inclusion

Living our purpose of caring for people so they can be their best means that we are committed to a workplace culture grounded in diversity and inclusion where Colleagues feel welcome and encouraged to fully participate in the organization. With the value of INCLUSION, we respect all the ways our Colleagues are individually unique and foster creativity and engagement in respectful environments. 

Benefits at a Glance

We offer competitive salaries and a comprehensive benefit package to our U.S. based employees:

  • Medical, Dental and Vision Insurance
  • Basic Life Insurance
  • Short & Long Term Disability
  • Paid Parental Leave
  • Corporate Wellness Program
  • Travel Discounts & Deals
  • Paid Time Off & Holidays
  • 401(k) Plan with Company Match

We are proud to be an EEO/AA employer M/F/D/V. We maintain a drug-free and tobacco-free workplace and perform pre-employment background checks.

AMResorts - The previous day - 2023-05-26 15:06

AMResorts

Milwaukee, WI
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