Marketing Analyst, Customer Acquisition

Book of the Month is looking for a highly organized, data-driven and ambitious Marketing Analyst to join our customer acquisition team and assist with initiatives across marketing channels to help drive our growth. This is a great opportunity to get real hands-on experience contributing to a D2C marketing organization. 

Responsibilities 

You will work across several different aspects of marketing over time, but will focus primarily on customer acquisition initiatives. You will: 

• Build, proof, and report on ads across Facebook, Instagram, TikTok, Google, and other digital platforms
• Assist in the management of the ongoing influencer program, including scouting, negotiating, coordinating and approving content creation, and reporting
• Assist in the execution of other customer acquisition programs, including email, media buy, direct mail, and partnerships
• Create and update reports for customer acquisition initiative across channels by synthesizing relevant data and recommending next steps 
• Update and maintain detailed project plans and testing roadmaps for key campaigns, such as video creative testing, email frequency testing, and landing page testing 
• Communicate with relevant team members and external partners to ensure accurate, excellent, and on time execution of projects

Requirements 

• Highly analytical; uses data regularly to drive decisions
• Extremely detail-oriented and resourceful
• Bachelor’s degree with a focus on quantitative disciplines or marketing
• 1-2 years experience in marketing, consulting, or business analytics   
• Able to prioritize work effectively while juggling multiple tasks
• Comfortable working in a fast-paced environment
• Highly motivated to grow and learn
• Excellent communication skills
• Fan of new release fiction

Base salary range between: $60,000 - $80,000

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