Manager, Market Access Insight

AbbVie's mission is to discover and deliver innovative medicines that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas including immunology, oncology, neuroscience, eye care, virology, women's health and gastroenterology.

The Marketing Analytics and Business Insights (MABI) function supports AbbVie's US organization and is comprised of highly respected researchers, analysts, data scientists and strategists who are committed to being best-in-class within the biopharmaceutical industry.  We serve as a strategic in-house counsel, ensuring that all decisions leverage the key insights that we develop.  We continue to build new capabilities and skill sets, encouraging our team members to pull up a chair, be themselves, be creative, speak their minds, and do good work.  We are a passionate, diverse, flexible, and inclusive organization with a culture that supports the best ideas, wherever they originate.  We are smart, fun, and innovative - and we'd love for you to join us.                    

PURPOSE STATEMENT

The Market Access Insights (MAI) organization within MABI plays an instrumental role in shaping market access strategies for all of AbbVie's US brands. As a member of this team, you will lead the planning and execution of standard and ad-hoc analytics to identify/quantify market access opportunities and threats, make specific recommendations on the development of market access strategies and tactics, develop analytical capabilities, enable organizational learning, and ensure alignment of analytical insights with the broader commercial goals of each brand. The role requires strong data analytics capabilities as well as subject matter expertise within the overall U.S. market access environment. The role provides insights that directly impact patient and physician access to AbbVie brands through its influence on the development of pricing, contracting and other access strategies.

MAJOR RESPONSIBILITIES

Lead analytics and insights on a key oncology brand or new product that influence market access strategy through data analytics, customer insights and business knowledge. Co-develop with U.S. Market Access commercial leaders, innovative Pricing and Contracting strategies to achieve optimal payer formulary access that maximize net sales for assigned brands. Identify through claims analysis, market dynamics that shape brand demand and build models to portray risks, opportunities, and sensitivities. Leverage strong understanding of the U.S. healthcare landscape and key AbbVie therapeutic areas to identify and proactively address opportunities and threats. Build collaborative relationships with internal U.S. Market Access Sales and Marketing stakeholders. Align insights to Brand insight partners, that when integrated with HCP and Consumer insights, positively impact brand decision making.

Key areas of functional scope include:

• Leading the delivery of brand specific market access analytical insights in response to specific market access issues/trends to drive data driven decision making.
• Leading the development of GPO, Specialty Pharmacy, Health Plan and PBM contracting strategies for launch brands across market access channels through advanced modelling techniques and informing financial projections based on pricing and contracting strategies.
• Understanding the impact of utilization management, tiering and medical policy impact on overall demand, line of therapy and co-pay support.
• Conducting investigative analytics to validate and/or quantify market phenomenon related to competitive or customer tactics.
• Identifying value drivers that guide clinical data development and value positioning.
• Leveraging a strong understanding of syndicated and AbbVie proprietary data, data science and modeling techniques to synthesize insights into compelling narratives.
• Managing suppliers and stakeholders, leading external analytics to deliver compelling learnings, and formulate strategies appropriate for the issue at hand.
• Leading the communication of market access insights to leadership.

#LI-Hybrid

Required:

• Bachelor's degree
• 6 years of professional experience.
• 4 years of related industry experience in marketing/sales analytics.
• Strong story telling skills; ability to distill complex information synthesized into concise and impactful messages and communications.

Preferred:

• Master's degree or MBA
• Technical skills including SQL, SAS, R, Python, and/or Dataiku.
• Strong working knowledge of syndicated pharmaceutical data sources.
• Oncology experience.
• Market access experience and subject matter expertise with Health Plans, PBMs, Hospital Systems, Specialty Pharmacies and Healthcare Policy stakeholders.
• Pharmaceutical marketing analytics/insights experience.