Influencer Marketing Manager

OVERVIEW

Eventbrite is home to the most diverse and vibrant communities of event creators and event goers, and we’re on a mission to bring them together through the power of live experiences. Our ultimate goal is to leverage social marketing to shift the perception of Eventbrite as more than a “logo on a ticket,” and as the destination for event discovery for consumers, and as a demand engine for creators.

THE TEAM

The Eventbrite Marketing team is a centralized, multi-disciplinary group focused on acquiring, retaining, and building a world-class brand that resonates with both event creators and event goers. We are data driven and biased towards action, and put the customer at the center of everything we do. We are specialists within our individual areas of expertise and work together to connect with and support our customers.

THE ROLE

For the first time, Eventbrite’s social media team is bringing on an Influencer Marketing Manager to lead the strategy and execution of our growing influencer marketing program. We are looking for an experienced influencer marketer with a successful track record of partnering with social media influencers to create compelling, data-driven campaigns that drive real business results.

This role will work cross-functionally within the larger marketing organization and hand-in-hand with Eventbrite’s influencer agency partner to develop and execute year-round influencer campaigns. You’ll also partner with the Senior Social Marketing Strategist and Social Marketing Manager to bring on social media influencers to create content for Eventbrite’s owned social channels. A successful candidate will have a strong understanding of the content creator ecosystem and impeccable judgment when it comes to selecting the best partners to represent and elevate our brand.

YOU WILL

• Lead day-to-day management and strategy for all ongoing and future B2C and B2B influencer campaigns.
• Act as the point person between Eventbrite and our agency partner, leading the development of our 2023 consumer influencer campaigns, including sourcing talent, developing content, managing performance marketing campaigns, and compiling data.
• Regularly report on campaign analytics and create a compelling narrative from the data.
• Partner with the Community Team to establish content partnerships with Eventbrite creators tied to key cultural moments.
• Engage in daily community management and grassroots outreach on Eventbrite’s priority social media channels, including replying to comments, commenting on relevant content, and following and engaging with relevant accounts, including Eventbrite’s creators.
• Partner with the Senior Social Marketing Strategist and the larger marketing organization to map how Eventbrite’s influencer strategy supports the larger organization’s goals.

THE SKILLSET

• 3+ years of experience in influencer marketing, either on the brand-side or at an agency.
• A strong understanding of the talent onboarding process, including selecting influencers, standard rates, exclusivity windows, usages rights, and legal disclaimers.
• A finger on the pulse of the influencer industry and emerging trends.
• Exceptional budget management and organizational skills.
• A deep understanding of social analytics as well as experience using social listening tools.
• A commitment to diversity and inclusion in influencer partnerships.
• A strong communicator who can use data to craft a narrative of impact.
• A team player who enjoys collaborating and believes that two heads are better than one.
• A passion for live experiences.
• Experience working in social media marketing outside of influencer marketing is a plus.

WHAT WE OFFER

At Eventbrite, we strive to support our Britelings and their loved ones through different stages of life with robust and attractive benefits, financial and physical wellness options, and great perks. In addition to offering a competitive salary and company stock, we have other great benefits available. In the Briteland, you’ll find great medical plans, fertility and adoption benefits, wellness reimbursement, generous parental leave, and much more.

We care about your mental health and wellbeing.

Our employees enjoy free coaching sessions with Modern Health. We also offer free therapy sessions with a psychologist. You’ll also have access to private medical insurance for you and your family, that includes dental care. And our wellness program to pay for your gym expenses.

We work hard to cultivate a diverse, equitable and inclusive culture where Britelings feel like they belong.

Employees can participate in resource groups and we offer programming throughout the year to support a diverse and inclusive workplace.

We offer ongoing training and career development that meets people where they are in their careers.

We offer unlimited access to courses in Udemy, leadership coaching for all managers, Briteling led talks, and weekly company-wide town halls with our CEO. We take culture seriously and design programs with employee feedback in mind to make Eventbrite a great place to work no matter where you work from in the world.

Work-life balance & flexibility is extremely important to us.

Our employees can choose what works best for them: work in one of our offices, be fully remote or the best of both worlds! We believe in a flexible working environment to allow Britelings to perform at their best ensuring a healthy work-life balance. We have recently implemented Britebreak Fridays: all Britelings turn off their computers and take the first Friday of every month off to focus on their wellbeing.

ABOUT EVENTBRITE

Eventbrite is a global self-service ticketing and experience technology platform that serves a community of hundreds of thousands of event creators in nearly 180 countries. Since inception, Eventbrite has been at the center of the experience economy, transforming the way people organize and attend events. The company was founded by Julia Hartz, Kevin Hartz and Renaud Visage, with a vision to build a self-service platform that would make it possible for anyone to create and sell tickets to live experiences. The Eventbrite platform provides an intuitive, secure, and reliable service that enables creators to plan and execute their live and online events, whether it’s an annual culinary festival attracting thousands of foodies, a professional webinar, a weekly yoga workshop or a youth dance class. With over 290 million tickets distributed for over 5 million total events in 2021, Eventbrite is where people all over the world discover new things to do or new ways to do more of what they love. Learn more at www.eventbrite.com.

IS THIS ROLE NOT AN EXACT FIT?

Sign up to keep in touch and we’ll let you know when we have new positions on our team.

Eventbrite is committed to equality of opportunity for all staff, and applications from all suitably qualified individuals are encouraged, regardless of age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion or belief and marriage and civil partnerships.

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