Influencer Marketing Coordinator/Specialist (Reside In Boston Or Nyc Area)

Description:

• This person will be trained to meticulously track and analyze data on tech platforms to inform community acquisition and retention tactics
• Daily media monitoring and insight sharing to optimize programs based on results
• Daily platform tracking to inform partner discovery and auditing
• Maintain day-to-day operations of evergreen influencer community growth
• Work with Sr. Manager on weekly and monthly influencer outreach lists
• Work with PR agency to deploy and execute weekly VIP sends
• Work with CRM platform to refresh, maintain and build influencer database
• Work with Sr. Manager to set benchmark KPI’s for quarterly community growth
• Work with Team to produce monthly reporting on trends, events, entertainment news
• Proactively identify new influencers the brand should collaborate with
• Evaluate opportunities for influencer and brand partnerships to grow awareness and reach
• Manage multi-tiered influencer approach: seeding, opportunistic influencer activations, affiliate programs, merch + mailers
• Flexibility to jump in and helping team when needed: brainstorming, send-outs, etc.
• Hybrid role, ability to be in the office 1-2 days a week

Requirements:

• 1-2 years of relevant work experience within influencer marketing, retention marketing, CRM
• Extremely detail oriented
• Excellent communication skills – both written and verbal
• Must be organized and able to prioritize multiple projects in a fast-paced environment
• Drive to find innovative and effective ways to excite and engage influencers with an emphasis on scaling the program
• Passionate about social media and influencers, especially YouTube, Instagram, and TikTok
• Comfortable with scaled influencer communication and outreach
• Affiliate marketing knowledge a plus

Compensation: $55k-70k (Commensurate with experience)

Diversity is a core value at Living Proof. We are passionate about building and sustaining an inclusive and equitable working and learning environment for all employees. We believe every member on our team enriches our diversity by exposing us to a broad range of ways to understand and engage with the world, identify challenges, and to discover, design and deliver solutions.