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Inspiration MobilitySee more

addressAddressWest Virginia, United States
type Form of workFull-Time
salary Salary$205,000 Yearly
CategoryEducation/Training

Job description

Eligibility: Inspiration is unable to offer visa sponsorship for this role
Location: We have offices in Washington, DC, and NYC. We'd love to have you work with us in person if you are open to relocating. Our local teams collaborate together in an office Tuesday-Thursday, and remotely on Mondays and Fridays. 
Salary Range: $180-205K, plus annual bonus eligible

About Us:
Inspiration is the world's first specialist investment, and asset management platform exclusively focused on accelerating the electrification of transportation in North America. We provide capital and turnkey EV fleet-as-a-service solutions to enable commercial fleets to "go electric" as easily, quickly, and profitably as possible. Our company invests in, develops, and manages the real assets (including electric vehicles, EV charging infrastructure, and related real estate) that enable the electrification of transportation at scale. Backed by three of the world's leading energy and infrastructure investors, we aim to dramatically accelerate fleet electrification in North America while building the leading pure-play, diversified EV infrastructure platform.

Your Mission: 
Your mission is to create and lead a world-class integrated marketing and communications function that distinguishes our unique value proposition breaks through the clutter, and drives inbound sales. You will create innovative marketing, branding, and communications initiatives that deliver a positive and exponential ROI. You will create and execute our marketing and communications strategies and manage a small internal staff and external PR firm but also roll up your sleeves as part of the team. You'll work across our various business units and service offerings to expertly execute strategies, using a wide variety of tactics that capture the current market opportunities while seeing around corners to keep us ahead of the game. You will initially report to Ohad Zeira , Managing Director of Business Development, and once we hire a new Chief Operating Officer, you will report to him/her.   

The Legacy You'll Leave: 
As a result of your time in this role, you strengthened our market position as a leader in fleet electrification and charging infrastructure and elevated our corporate brand to the big leagues. Through your own work and by managing a high-performing marketing and communications team, you distilled our unique, end-to-end set of offerings into simple and compelling marketing collateral, communications, and visibility opportunities that measurably advanced our growth goals.

We leveraged your work with prospective partners, customers, prospective candidates, and the general public, and as a result, they better understood who we are, and what we do, and wanted to engage with us.  As a result, you were able to help decarbonize the planet in our collective effort to fight climate change.
Outcomes You'll Deliver:
    • You established our marketing and communications function and obtained concrete results that got us widely recognized and truly differentiated us in our field. You and your team provided the tools and resources to keep us out front, and connected us with customers who sung our praises.
    • You managed a small but might team of A players. Note: By the time you join our team, we may have already hired a Marketing Manager but if not, you'll hire that leader as well as a more junior marketing professional to join your team.
    • You developed OKRs/KPIs for your newly formed marketing and communications function and regularly updated your and your team's status against them.
    • You developed targeted, integrated marketing and communications activities directed toward our customer experience. When people visited our website, saw our marketing materials, or engaged with us at in-person events and conferences, they quickly recognized a strong and compelling case that Inspiration was the right partner for them.
    • You achieved strong awareness, high visibility, and a positive reputation for Inspiration and our unique offerings in the marketplace with current/prospective customers, partners, influencers, and the media.
    • You ensured strong ROI and CPLs (cost per lead) for all of your marketing and communications activities.
    • You partnered closely with our soon-to-be-hired PR consulting firm to ensure they executed on their project scope. It include: the development of an integrated marketing communications strategy, distillation of Inspiration's positioning and messaging per target audiences, completion of a website refresh and content creation, implementation of ongoing communications activities regarding earned, owned, and paid media, and attainment of high visibility opportunities such as speaking engagements and awards.
    • You connected the dots and created new, innovative marketing and communications ideas that broke through the clutter and created powerful visibility and reputation benefits for Inspiration.
Who You Are:
    • You have at least 10 years combined experience in marketing and/or communications (ideally more marketing than communications)
    • You have proven success in designing and executing effective marketing and communications campaigns across multiple channels
    • You ideally have a combination of experience from both working in a PR firm and as part of an in-house corporate marketing team focused on a B2B setting
    • You have a track record of creating and launching a company's first marketing and communication strategies and have worked in or are undeterred by operating in quickly scaling hyper-growth companies
    • You have demonstrated leadership in growing high-performing teams while also directing the work of contractors and external vendors. You serve as a mentor to your direct team while still rolling up your sleeves and getting your hands dirty with the work
    • Bonus points if you have experience in clean energy, renewables, sustainability, energy, EV, automotive or an industrial B2B sector
Our Core Values:
Inspiration's culture is based on a shared respect for our core values described HERE.  Fit with these values is a critical component of our hiring process, and employees are expected to demonstrate these behaviors in their interactions with colleagues, customers, and all stakeholders. An assessment of how each employee has exhibited our values is an important part of our performance review process.  

Our Commitment to You:
Inspiration embraces diversity and equal opportunity in a serious way. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. The more inclusive we are, the greater our impact will be! 

All offers of employment are contingent upon positive references and a successful background check.

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Apply for this job
Refer code: 3405172. Inspiration Mobility - The previous day - 2023-03-26 00:42

Inspiration Mobility

West Virginia, United States
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