Job Description
eCommerce Manager- Digital Marketing Manager- eCommerce Web Manager for our growing Direct to Consumer (DTC) business, you will be responsible for developing the strategies and managing the day-to-day tactics to exceed our targeted sales and online KPIs. Manage 4 DTC web properties + 1 B2B website for our Dealer/Distributor network. Develop and manage execution of DTC (Direct to Consumer) strategies to exceed revenue & profit targets. Maximize all resources available to achieve KPIs (demand. lead generation, $/sessions, CTR, CVR, ROAS, etc.). Deliver the best online customer experience including product availability and messaging, services provided, payment security, email communication and customer service. Develop Web Marketing strategies and manage the digital campaigns necessary to achieve the objectives set: SEO, SEM, remarketing, email, social, etc. Monitor competitive activity and react to online trends and best practices to win within the online marketplace. Manage our strategies and investments in sponsored search and display advertising and make constant adjustments to optimize performance and ROI. Implement product launches, promotions, and other marketing programs within each brand’s homepage, navigation, categories/PLPs, PDPs, landing pages, and contact capture forms. Ensure consistency across touchpoints. Oversee email content strategy and create appropriate targeted campaigns by customer segment for each brand. Manage monthly advertising budget. Provide regular retail and business updates on demand generation and KPI performance by brand. Experience managing and improving DTC ecommerce websites while strategizing product marketing, including traffic acquisition management. Experience developing and executing channel campaigns to enhance brand visibility, improve search position and drive conversions. knowledge of PPC / SEM, SEO, paid social, email marketing strategy best practices, and website analytics. Works with and manages external digital marketing agencies. Manage & advance multiple priorities at once, in a timely fashion & with high quality output. Managing within a SaaS ecommerce platform (Shopify, BigCommerce), Google Analytics, Email Service Platforms.
817-312-1125
broa@talentstormrecruiting.com