Director Product Marketing

Cision employs the brightest, most passionate people in the tech industry. We'd love for you to join our growing team! We invest in our people through training and professional development while supporting you along the way-all so you can meet your career goals. To us, the most important measure of our success is yours.

Cision is a global powerhouse in the Public Relations software space with over 100 years of experience innovating the way businesses tell their stories. Our award-winning solutions use cutting-edge technology to provide clients with industry-leading insights and the tools to improve their marketing and PR needs. With offices in over 20 countries around the world, we're committed to growing our communities and our people by offering amazing perks, professional development, and opportunities for you to power your career.

The Senior Product Marketing Manager develops the marketing strategy which includes messaging, competitive differentiators, sales enablement and the go-to market efforts for their product portfolio. An evangelist for their product, the Product Marketing Manager will develop thought leadership materials including white papers, blog posts, case studies and presentations and work to identify customer needs and market trends. The Product Marketing Manager will work cross-functionally across Product Management, Marketing, Sales and Client Services to successfully launch new products as well as product enhancements. #LI-Hybrid

Responsibilities:

• Drive sales and revenue within assigned portfolio
• Market messaging and thought leadership materials
• Develop customer personas
• Create marketing content and campaigns aligned to customer personas
• Competitive analysis
• Customer and sales communications
• Product packaging and pricing
• Deliver product training and create sales tools
• Present at events, webinars and trade shows
• Channel/Partner support
• Leading customer advisory/feedback groups
• Additional Tasks/Responsibilities:
• Engage in "Special" calls with clients and prospects
• Work with multiple internal client service groups to ensure that the customer experience is seamless
• New product ideation and enhancements
• Additional duties as assigned by the SVP of Product Marketing

Qualifications:

• 5-7 years of related experience in the PR software industry, product marketing and/or marketing
• Experience in a B2B organization
• Bachelor's degree required
• Background in PR/communication/journalism is preferred
• Proficient using a variety of software applications daily

$160,000 - $165,000 a year

For Individuals based in New York, Cision is required to disclose a salary range for this role. This compensation range of $160,000-165,000/YR is specific to New York, however base pay may vary depending on a range of relevant factors.

The Cision Story:

Cision is a leading media communication technology and analytics company that enables marketers and communicators to effectively manage their earned media programs in coordination with paid and owned channels to drive business impact. As the creator of the Cision Communication Cloud™, the first-of-its-kind earned media cloud-based platform, Cision has combined cutting-edge data, analytics, technology and services into a unified communication ecosystem that brands can use to build consistent, meaningful and enduring relationships with influencers and buyers in order to amplify their marketplace influence. Cision solutions also include market-leading media technologies such as PR Newswire, Gorkana, PRWeb, Help a Reporter Out (HARO) and iContact. Headquartered in Chicago, Cision serves over 100,000 customers in 170 countries and 40 languages worldwide, and maintains offices in North America, Europe, the Middle East, Asia, Latin America and Australia. For more information, visit www.cision.com or follow @Cision on Twitter.

As a global leader in PR, marketing and social media management technology and intelligence, Cision helps brands and organizations to identify, connect and engage with customers and stakeholders to drive business results. PR Newswire, a network of over 1.1 billion influencers, in-depth monitoring, analytics and its Brandwatch and Falcon.io social media platforms headline a premier suite of solutions. Cision has offices in 24 countries throughout the Americas, EMEA and APAC. For more information about Cision's award-winning solutions, including its next-gen Cision Communications Cloud®, visit www.cision.com and follow @Cision on Twitter.

Cision is committed to fostering an inclusive environment where all employees can be their authentic selves and perform at their best. We believe diversity, equity, and inclusion is vital to driving our culture, sparking innovation and achieving long-term success. Cision is proud to have joined more than 600 companies in signing the CEO Action for Diversity & Inclusion™ pledgeand named a "Top Diversity Employer" for 2021 by DiversityJobs.com.

Cision is proud to be an equal opportunity employer, seeking to create a welcoming and diverse environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, or other protected statuses.

Please review our Global Candidate Data Privacy Statement to learn about Cision's commitment to protecting personal data collected during the hiring process.